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Business writing

Advertising brands have yet to tap into the full AI promise

Immerse yourself in the uncharted depths where artificial intelligence melds seamlessly with the essence of brand communication, a frontier brimming with untold promise. Yet, for all the strides taken along the digital pathways, the heart of AI’s potential waits silently, a sleeping titan beneath the surface of brand strategies, yearning to awaken. The odyssey of…

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Business writing Creative Writing

Getting the best out of ChatGPT

By Eran Malloch 14th August 2023 How to get a great article out of ChatGPT I see a lot of people struggling to get high quality content (articles, blog posts, etc.) out of ChatGPT. In most cases, it’s because you are not giving it better guidelines to help write your content. Most people just instruct…

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Creative Writing

Week 11: The rise of the bots, AI and misinformation

The growth of misinformation perpetrated by ‘bad actors’ is a real and present danger. Whilst Twitter has long been known as a hive of bots (and thus distrusted for years), lately Insta, Facebook, YouTube and even TikTok have witnessed the infiltration of anonymous accounts pushing far-right agendas and ideology. With the growth in the ability…