Pinterest, a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, has become a big deal for marketers here in Oz. With over 5 million active users in Australia, Pinterest offers a unique opportunity for businesses (especially those in fashion, home decor, and lifestyle) to connect with their target audience.…
Category: Business writing
Articles on business writing, including client copy
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The Expectancy Theory
Expectancy Theory: It proposes that an individual’s level of effort is influenced by their belief that their efforts will lead to desired outcomes.
In a consumer-driven market prevalent with fast fashion, the significance of quality intimate apparel is often underestimated. This article reveals the hidden consequences of cheap lingerie on health and the environment. High-quality, organic lingerie cares for the skin and boosts self-esteem, while the ramifications of poor-quality lingerie include skin irritations, allergies, and musculoskeletal problems. It advocates for the slow lingerie movement, urging consumers to consider the origin, materials, and ethical aspects of their undergarments. Responsibly produced, well-fitting lingerie offers not just comfort but also a commendation to sustainability and workers’ rights. Ultimately, it asserts that conscious choices in our intimate wear reflect a larger commitment to personal wellbeing and environmental stewardship.
An expert bra fitter emphasizes the importance of proper lingerie for comfort and self-confidence. With 80% of women wearing the wrong size, she advocates for professional fittings over guesswork. Discomfort from ill-fitting bras negatively impacts daily life while the right bra can significantly enhance well-being. She suggests a personalized approach to fittings, focusing on individual curves rather than standard sizes, and stresses breast health and self-care. Sharing positive experiences can inspire others to find their perfect fit, transforming the bra into a key component of one’s identity.
Immerse yourself in the uncharted depths where artificial intelligence melds seamlessly with the essence of brand communication, a frontier brimming with untold promise. Yet, for all the strides taken along the digital pathways, the heart of AI’s potential waits silently, a sleeping titan beneath the surface of brand strategies, yearning to awaken. The odyssey of…
I believe there are five golden rules you need to know if you are keen to create a great podcast: 1. Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…
Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…
Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…
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Podcasting — 01
Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…
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SEO versus Social Media
Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.