Pinterest, a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, has become a big deal for marketers here in Oz. With over 5 million active users in Australia, Pinterest offers a unique opportunity for businesses (especially those in fashion, home decor, and lifestyle) to connect with their target audience.…
Category: Social media
I believe there are five golden rules you need to know if you are keen to create a great podcast: 1. Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…
Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…
Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…
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Podcasting — 01
Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…
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SEO versus Social Media
Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.
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