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Business writing

Advertising brands have yet to tap into the full AI promise

Immerse yourself in the uncharted depths where artificial intelligence melds seamlessly with the essence of brand communication, a frontier brimming with untold promise. Yet, for all the strides taken along the digital pathways, the heart of AI’s potential waits silently, a sleeping titan beneath the surface of brand strategies, yearning to awaken. The odyssey of…

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Creative Writing

Week 12: Australiana, you’re soaking in it

Strine: A wonderfully colourful way of enhancing any communication with a ‘touch of Aussie’. When I first moved to Australia, as a 10 year old, I naturally knew no ‘Aussie’. Sure, we supposedly spoke the same language, English, but there were so many parts of the Aussie sentence that completely baffled me. This was understandable,…

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Creative Writing

Week 7: Writing something other than a cybercrime novel (badly)

A guest lecture with David Waters from Green Hill Publishing made me realise that there are other avenues I can pursue as a part-time writer of bad cyber-crime novels. According to Pete, there are very few buyers of novels in Australia, but far more buyers of self-help and autobiographies/memoirs. Here’s some of my thoughts on…