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Business writing Creative Writing Grammar

How to use quotation marks correctly in Australian English

In Australian English, the correct use of quotation marks follows specific rules that differ slightly from American English conventions. Here’s a detailed guide on how to use quotation marks correctly in Australian English: Single vs. Double Quotation Marks Australian English typically uses single quotation marks (‘ ‘) for quoting direct speech, titles of certain works,…

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Business writing Creative Writing Grammar

In Australian grammar rules, does the full stop come before single quote marks, or after?

In Australian grammar rules, the placement of the full stop in relation to single quotation marks depends on the context of the quotation. If the quotation is a complete sentence, the full stop comes before the closing single quotation mark. However, if the quotation does not form a complete sentence on its own and is…

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Business writing Creative Writing

Creativity and succeeding over the long term

Successful creatives often succeed for years because they not only have talent, but also cultivate the right networks and connections to support their creative work[2][4]. Research shows that creativity involves three key elements: the individual’s mastery of their craft, exposure to a field of influential experts, and acceptance by the gatekeepers in that domain[2][4]. Simply…

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Psychology

The Prediction Machine: Can we tell our future?

As the holiday season approached, the constant whirring of drones became a pervasive presence in the airspace above London Gatwick Airport. On December 19th, 2018, a security officer at the airport reported sightings of two unidentified drones circling within and around the perimeter fence. The recent memory of a previous terrorist attack heightened alertness among…

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Psychology

The Prediction Machine: Can you tell your future?

As the holiday season approached, the constant whirring of drones became a pervasive presence in the airspace above London Gatwick Airport. On December 19th, 2018, a security officer at the airport reported sightings of two unidentified drones circling within and around the perimeter fence. The recent memory of a previous terrorist attack heightened alertness among…

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Business writing Social media

Aussie marketers: Don’t forget Pinterest

Pinterest, a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, has become a big deal for marketers here in Oz. With over 5 million active users in Australia, Pinterest offers a unique opportunity for businesses (especially those in fashion, home decor, and lifestyle) to connect with their target audience.…

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Psychology

The Expectancy Theory

Expectancy Theory: It proposes that an individual’s level of effort is influenced by their belief that their efforts will lead to desired outcomes. Overview Expectancy theory, developed by Victor Vroom in 1964, states that an individual’s level of effort is influenced by their belief that it will lead to desired outcomes. This is achieved through…

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Business writing Psychology

The Expectancy Theory

Expectancy Theory: It proposes that an individual’s level of effort is influenced by their belief that their efforts will lead to desired outcomes.

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General

Calling me homophobic and a disabled-hater

In light of some recent Facebook conversations, I have been accused in a DM of being homophobic and a disability-hater. I was going to let it go, but I decided that I will not be defamed. No one in their right mind would go up to a WWE contestant and call out, “Oi, you big…

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Business writing The Lingerie Company

How premium lingerie makes you feel fabulous and how cheap lingerie makes you feel uncomfortable

In a consumer-driven market prevalent with fast fashion, the significance of quality intimate apparel is often underestimated. This article reveals the hidden consequences of cheap lingerie on health and the environment. High-quality, organic lingerie cares for the skin and boosts self-esteem, while the ramifications of poor-quality lingerie include skin irritations, allergies, and musculoskeletal problems. It advocates for the slow lingerie movement, urging consumers to consider the origin, materials, and ethical aspects of their undergarments. Responsibly produced, well-fitting lingerie offers not just comfort but also a commendation to sustainability and workers’ rights. Ultimately, it asserts that conscious choices in our intimate wear reflect a larger commitment to personal wellbeing and environmental stewardship.