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Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art… Chapter 7

Learn effective editing and proof-reading techniques to polish your blog posts. Edit ruthlessly, use tools like ProWritingAid and Hemingway, get a second pair of eyes, and read aloud. Avoid common pitfalls and finalise your post for a polished, professional finish. Elevate your writing from good to brilliant.

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Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art… Chapter 8

Optimise your blog posts for SEO by conducting keyword research, writing compelling meta descriptions, using internal and external links, and optimising images. Learn from experts like Kate Toon, monitor performance, and refine your strategy continuously. Boost your organic traffic and visibility with these essential SEO practices.

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Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art… Chapter 9

Promote your blog posts effectively using social media, email newsletters, guest blogging, collaborations, and SEO. Measure and analyse your efforts, continuously improve your strategies, and stay proactive. Reach a wider audience, drive traffic, and build a loyal community by mastering the art of content promotion.

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Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art… Chapter 10

Analyse your blog’s performance with analytics tools, track engagement, set goals, and iterate based on feedback. Incorporate A/B testing, continuous learning, user feedback, and technology. Optimise your content strategy, better serve your audience, and boost your blog’s success through proactive and data-driven improvements.

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Business writing Grammar Social media

Communicating effectively in business: The Aussie guide to getting your yakka across

Special report from Darren Hill (or ‘DH’ as he prefers to be known) You can find some of DH’s expert communication at the following: https://darrenhill.co/blog/marvellous-your-business-with-web-scraping-services https://darrenhill.co/blog/tiktok-follower-secrets In the realm of business, ‘having a good chinwag’ isn’t just about nattering over a cuppa. It’s about getting your point across clear as day, whether you’re spruiking ideas…

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Business writing Podcasting Social media

The staggering power of podcasts 

This excerpt from a 2023 article on the state of audio in Australia. Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in 2021.  Insights from the Australian…

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Business writing Social media

Business communication: Some thoughts for the communications student

Key components of business communication Communication is key in today’s business world. It’s like the glue that holds everything together, ensuring smooth operations and successful outcomes. When we communicate effectively within our team, it promotes a culture of understanding and teamwork. And who doesn’t want that? With clear roles and expectations, we can avoid misunderstandings…

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Business writing Social media

Aussie marketers: Don’t forget Pinterest

Pinterest, a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, has become a big deal for marketers here in Oz. With over 5 million active users in Australia, Pinterest offers a unique opportunity for businesses (especially those in fashion, home decor, and lifestyle) to connect with their target audience.…

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Business writing Podcasting Social media

The five golden rules of podcasting

I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…

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Business writing Podcasting Social media

The popularity of podcasting

Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…