Analyse your blog’s performance with analytics tools, track engagement, set goals, and iterate based on feedback. Incorporate A/B testing, continuous learning, user feedback, and technology. Optimise your content strategy, better serve your audience, and boost your blog’s success through proactive and data-driven improvements.
Category: Social media
Special report from Darren Hill (or ‘DH’ as he prefers to be known) You can find some of DH’s expert communication at the following: https://darrenhill.co/blog/marvellous-your-business-with-web-scraping-services https://darrenhill.co/blog/tiktok-follower-secrets In the realm of business, ‘having a good chinwag’ isn’t just about nattering over a cuppa. It’s about getting your point across clear as day, whether you’re spruiking ideas […]
This excerpt from a 2023 article on the state of audio in Australia. Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in 2021. Insights from the Australian […]
Key components of business communication Communication is key in today’s business world. It’s like the glue that holds everything together, ensuring smooth operations and successful outcomes. When we communicate effectively within our team, it promotes a culture of understanding and teamwork. And who doesn’t want that? With clear roles and expectations, we can avoid misunderstandings […]
Pinterest, a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, has become a big deal for marketers here in Oz. With over 5 million active users in Australia, Pinterest offers a unique opportunity for businesses (especially those in fashion, home decor, and lifestyle) to connect with their target audience. […]
I believe there are five golden rules you need to know if you are keen to create a great podcast: 1. Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what […]
Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in […]
Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be […]
Categories
Podcasting — 01
Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend […]
Categories
SEO versus Social Media
Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.