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Business writing The Lingerie Company

The unseen support system: why you’re probably wearing the WRONG bra

An expert bra fitter emphasizes the importance of proper lingerie for comfort and self-confidence. With 80% of women wearing the wrong size, she advocates for professional fittings over guesswork. Discomfort from ill-fitting bras negatively impacts daily life while the right bra can significantly enhance well-being. She suggests a personalized approach to fittings, focusing on individual curves rather than standard sizes, and stresses breast health and self-care. Sharing positive experiences can inspire others to find their perfect fit, transforming the bra into a key component of one’s identity.

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Business writing

Advertising brands have yet to tap into the full AI promise

Immerse yourself in the uncharted depths where artificial intelligence melds seamlessly with the essence of brand communication, a frontier brimming with untold promise. Yet, for all the strides taken along the digital pathways, the heart of AI’s potential waits silently, a sleeping titan beneath the surface of brand strategies, yearning to awaken. The odyssey of…

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Business writing Podcasting Social media

The five golden rules of podcasting

I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…

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Business writing Podcasting Social media

The popularity of podcasting

Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…

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Business writing Podcasting Social media

How to get started with podcasting in your organisation

Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…

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Business writing Podcasting Social media

Podcasting — 01

Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…

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Business writing Social media

SEO versus Social Media

Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.

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Business writing Social media

Social Media in 2024

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Business writing

ChatGPT and Shel Holtz

I listened to this podcast interview intently yesterday, and was blown away. ChatGPT—and AI in general—is way more advanced than I have given it credit for. There seems a HUGE amount of dog work that AI can take off the overworked and underappreciated communicator, allowing said communicator to focus on higher, more strategic and longer-term…

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Business writing Creative Writing

Getting the best out of ChatGPT

By Eran Malloch 14th August 2023 How to get a great article out of ChatGPT I see a lot of people struggling to get high quality content (articles, blog posts, etc.) out of ChatGPT. In most cases, it’s because you are not giving it better guidelines to help write your content. Most people just instruct…