This excerpt from a 2023 article on the state of audio in Australia. Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in 2021. Insights from the Australian…
Tag: podcasting
Categories
Podcasting — 01
Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…
My latest assignment is to create a marketing campaign for a podcast. It’s not as easy as it sounds. Ten years ago I would be able to put together a campaign in my sleep. But not for this particular podcast,, not now. The Adelaide Show is a long-running podcast and labour of love for its…
A question that I used to get asked a lot is ‘what is podcasting?’ Originally defined as an audio file that was delivered to you automatically via really simple syndication (RSS), the term ‘podcasting’ has now come to embody many different facets of audio on the web. A quick way of explaining them is to…
Podcasts. I love them. I’ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). I was also the first foreign correspondent on the ground-breaking ‘For Immediate Release’ internationally-focused podcast for business…