Maximising your podcast’s ROI is challenging, but AI offers solutions. With advanced analytics, lead tracking, content optimisation, predictive insights, and monetisation tools, AI helps measure performance and align podcasts with business goals. Turn your podcast into a powerful driver of brand growth and revenue
Category: Podcasting
The podcast market is oversaturated, making it challenging to stand out. This guide explores how AI can elevate creativity, branding, and listener engagement. From unique episode ideas to AI-enhanced storytelling and visuals, learn how to craft a memorable podcast that captures attention and builds loyalty
This podcast episode explores how businesses can reduce podcast production costs using AI-powered tools. Solutions include automated editing, affordable transcription, AI content creation, marketing automation, and efficient project management – all while maintaining quality and professional standards
This excerpt from a 2023 article on the state of audio in Australia. Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in 2021. Insights from the Australian…
I believe there are five golden rules you need to know if you are keen to create a great podcast: 1. Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…
Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…
Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…
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Podcasting — 01
Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…