Immerse yourself in the uncharted depths where artificial intelligence melds seamlessly with the essence of brand communication, a frontier brimming with untold promise. Yet, for all the strides taken along the digital pathways, the heart of AI’s potential waits silently, a sleeping titan beneath the surface of brand strategies, yearning to awaken. The odyssey of…
Tag: business writing
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Week 9: Fear
I’m scared to write this… Lol. I’ve never written in a style that includes fear. Coming from academic and business writing backgrounds, the use of fear is usually not present. Factuality and optimism (aka ‘spin’) have been my stock in trade. I can see how the use of fear could be a great motivator if…
WOW! This comment from 2022: “Two-thirds of Australian authors are women—our new research finds they earn just $18,000 from their writing” Zwar, Throsby and Crosby, The Conversation 2022 You can’t even live off that! It’s below the poverty line, methinks. And yet, digital writing for businesses is booming: “Aussies with digital marketing skills in hot…