In an interesting book entitled The Hidden Dimension, anthropologist Edward T. Hall discusses space, how people structure it, and how space influences communication. “Proxemics” is the term Hall has coined for the interrelated observations and theories of man’s use of space as a specialized elaboration of culture. One use of space with which most of you…
Category: Nonverbal
Articles on nonverbal communication
When creating an outline structure for a presentation we are about to give — whether that presentation is in writing, via personal delivery, or via multimedia — there are five basic ways to organise that structure for maximum effect: by Time by Space by Problem & Solution by Cause & Effect by Motivation Let’s consider each in turn. 1. Structuring your…
Signposts, transitions and summaries In two previous articles (nonverbal communication structure 01 and nonverbal communication structure 02) I discussed how an organised pattern to your presentation is a powerful nonverbal tool to aid your audience’s comprehension and your message’s delivery. And much like route signs and mileage markers help the traveller, so to can you help the…
Colours are powerful communicators. Colours in our communications can affect our moods and our understanding. Knowing what colours represent to our viewers helps us understand why fast-food chains use lively oranges, yellow, and reds, and why the cool, tranquilizing blues and greens and the earth tones of navy, burgundy and chocolate are in airlines. Research…
My erudite colleague in Washington DC, Andrea Weckerle (pronounced, on good authority, as ‘weck-err-lee’), almost psychically taps into something that has been concerning me this week — the ability for what might ordinarily be wise, gentle and considerate souls to put fingers to keyboard before the brain has fully engaged and thence launch into invective and…
Successful marketers and advertisers understand very well how easily people can be influenced by prestige appeal. That is why most political candidates take pains with their appearance before they come on to the platform, why a number of them wear, for example, an expensive designer suit. A designer suit is accepted quite unthinkingly by many…
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The Schopenhauer method
Use of false humility Another trick of suggestion that is frequently abused is false humility. This trick can be most readily practised with greater success by those who, rightly or wrongly, have achieved some sort of reputation. With my eldest daughter’s last stressful year at high school still a vivid memory in our family, we…
As featured at EzineArticles.com It is well established that what we actually say when we present our ideas is of a lesser importance to our audience that how we say it. Integral to ‘how we say it’ is how we structure our presentation — the more organised and logical, the more easily remembered. That is not to say that…