Writing articles for the media

var sc_project=3372029; var sc_invisible=1; var sc_partition=37; var sc_security=”918325f4″; Home Books Clients How I work Pricing Research Services Free eBooks Home Articles Courses Nonverbal Products Twitter Case studies Presentations* Info Pack* –> My blog is here About me Search * opens in new browser window Second Life blog (both links open in a new window) –> Current Adelaide time: obj = new Object;obj.clockfile = “5002-blue.swf”;obj.TimeZone = “ACDT”;obj.width = 192;obj.height = 19;obj.Place = “”;obj.DateFormat = “DD-mm”;obj.TimeFormat = “hhmmTT”;obj.wmode = “transparent”;showClock(obj); Contact me: +61 410 642 052 Writing articles for the media var sc_project=3372029; var sc_invisible=1; var sc_partition=37; var sc_security=”918325f4″; Home Books Clients How I work Pricing Research Services Free eBooks Home Articles Courses Nonverbal Products Twitter Case studies Presentations* Info Pack* –> My blog is here About me Search * opens in new browser window Second Life blog (both links open in a new window) –> Current Adelaide time: obj = new Object;obj.clockfile = “5002-blue.swf”;obj.TimeZone = “ACDT”;obj.width = 192;obj.height = 19;obj.Place = “”;obj.DateFormat = “DD-mm”;obj.TimeFormat = “hhmmTT”;obj.wmode = “transparent”;showClock(obj); Contact me: +61 410 642 052 Fresh News: As featured at EzineArticles.com Writing articles for the media by Diana Clement So you want to write a column for the media, but don’t know how to go about it? The first thing to do is sit down and come up with a list of ideas you could write about. Think about the publication’s target audience and what might fire up the editor. You might consider writing a sample article, but usually an outline will suffice. Your next step is to make contact. If you can arrange to meet your editor in person, or even corner him or her at an industry event, you’ll have a greater chance of success. If at first you fail, consider trying a new magazine, a new angle or simply being persistent. As with any sell, if you keep up the contact, you’re likely to succeed sooner or later. If you do succeed, read some basic books about writing for the media. Whatever you do: Never miss a deadline Keep building a stock of interesting topics or you’ll lose your column Try to put yourself in the readers’ shoes. They want news, not advertising. Media training It’s not surprising that some of the best commentators have received media training. There are experts out there offering training and mentoring and if you’re serious about lifting your media profile, then sign up for some lessons. Media trainers are many and varied. Look for someone who offers to teach you great interview techniques, media crisis management, and more. Five top No Nos: Don’t sell. You’ll set yourself apart from others and appear to be an expert in a subject, not just someone trying to sell their business. Don’t speak badly of others in the industry. Instead impress the journalist with your knowledge. Never go off the record. Only seasoned media players do this and it’s usually about a subject they’re happy to go on the record with. Don’t pester. As with relationships, desperation never works with journalists. Never ask to see the article before it goes to print. Most journalists refuse, as editors don’t like to publish censored copy. If you do ask, the likelihood is you won’t be interviewed again. var owHost = ((“https:” == document.location.protocol) ? “https://” : “http://”);document.write(unescape(“%3Cscript src='” + owHost + “onlywire.com/btn/button_3798′ ad=’no’ title=’TITLE’ tags='”business communication” communication nonverbal’ url=’URL’ class=’owbutton’ type=’text/javascript’%3E%3C/script%3E”)); Reports I have written: Also by Diana Clement is this article on becoming media savvy Your Name City, State, Country Email address What are your thoughts and comments ? 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More details Better Business Writing You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn’t a training course around to help you. Well, now there is. More details Turn Guesstimates into Estimates & close more sales!Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven,and downloadable now! http://www.proposalkit.com Social Media White Paper (3rd Edition) Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called ‘Social Media’ or ‘Web2.0’. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments. 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Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business.” “Great to talk to someone who is expert in their field and passionate.” “The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]” “Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!” “Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. ” “Lee was a great facilitator and his energy and passion for social media was evident.” “Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk.Just the right amount of info about the different topics. Not too geeky. 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