var sc_project=3372029; var sc_invisible=1; var sc_partition=37; var sc_security=”918325f4″; Home Books Clients How I work Pricing Research Services Free eBooks Home Articles Courses Nonverbal Products Twitter Case studies Presentations* Info Pack* –> My blog is here About me Search * opens in new browser window Second Life blog (both links open in a new window) –> Current Adelaide time: obj = new Object;obj.clockfile = “5002-blue.swf”;obj.TimeZone = “ACDT”;obj.width = 192;obj.height = 19;obj.Place = “”;obj.DateFormat = “DD-mm”;obj.TimeFormat = “hhmmTT”;obj.wmode = “transparent”;showClock(obj); Contact me: +61 410 642 052 Master the Art and Science of Twitter for Businesswindow.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={“autoplay”:”on”,”unmuteOverlay”:”hidden”}; var sc_project=3372029; var sc_invisible=1; var sc_partition=37; var sc_security=”918325f4″; Home Books Clients How I work Pricing Research Services Free eBooks Home Articles Courses Nonverbal Products Twitter Case studies Presentations* Info Pack* –> My blog is here About me Search * opens in new browser window Second Life blog (both links open in a new window) –> Current Adelaide time: obj = new Object;obj.clockfile = “5002-blue.swf”;obj.TimeZone = “ACDT”;obj.width = 192;obj.height = 19;obj.Place = “”;obj.DateFormat = “DD-mm”;obj.TimeFormat = “hhmmTT”;obj.wmode = “transparent”;showClock(obj); Contact me: +61 410 642 052 Master the Art and Science of Twitter for Business Master the Art and Science of Twitter for Business If one platform or social network has generated the most media attention in 2009, then Twitter is it. But many people quite rightly ask, “What IS Twitter?” The answer is as diverse as there are users of Twitter, because everyone has a different reason for using it and how they use it. Nielsen Online recently reported that Twitter’s year-on-year growth was nothing short of astounding: 1,382 percent, from 475,000 unique visitors to the site in February 2008 to seven million in February 2009. Twitter is a phenomenon that is resisting being ‘put in a box’ by analysts, because it can be used in so many different ways. For example: Comcast, Network Solutions, JetBlue, H&R Block and Zappos use Twitter as a way of creating and sustaining customer loyalty and satisfaction; Dell uses it as an ‘early warning radar’ for customer service issues that need attending to before the customer becomes ‘heated’; Dell also made over US$3million in sales over a 12 month period from their Twitter account A local public radio station in Melbourne, Australia, used Twitter to keep the public aware of what was happening during the disastrous Victorian bushfires; Californians are kept similarly informed during their own fire seasons; Mzinga uses Twitter to offer user promotions and to enter into real conversations with its customers; British Telecom, recently having purchased two major businesses in the security industry, uses Twitter to engage with the security industry about future trends; …the list goes on. More and more companies are turning to Twitter to expand their market reach. And it’s probably about time you did, too! This report details the twelve steps you need to take to master Twitter. “This report is a MUST for those who are infatuated by the intuitive, far-reaching and anarchic nature of twitter — but would secretly love to be comforted by a linear, step-by-step, hand-holding friend who gives you lots of squeezes on the way. Well done Lee.” Catriona Byrne Director, SageCo.com.au The report is an-depth, step-by-step process that explains in clear, plain English how to master Twitter and help your business communicate better for better business results. It’s easy to read, easy to implement and easy on the pocket — just $79 per copy. “Lee’s insights into the vast new world of social media/Twitter are brilliant and dynamic. When the next hottest thing comes along, I know where I’ll be looking first for a straightforward explanation.” Chris BarronDirector – Marketing & Strategy, Viva9.com Inside this report you will find out Some of the many uses you can put Twitter to today Answer the question, “Why would anyone Twitter?” — and be able to convince the CEO with your answer Discover the phenomenal growth of Twitter Uncover the little-understood secret to Twitter’s success: its demographic base Discover the little-known websites that can help you track your Twitter marketing and gauge your results and much, waaaay much more! Just click on the ‘Pay Now’ button below (we use PayPal) and you could be reading the report in 60 seconds from now. Naturally, it comes with my unconditional 90 day money-back guarantee — if for any reason you feel that you don’t get value for money from the report, just email me and I’ll refund you straight away, no questions asked. “Another valuable and super-practical report from Lee Hopkins and Better Communication Results. With clear cases and step-by-step explanations, this report provides an easy-to-navigate portal into Twitter, whether you’re looking to use the service yourself, or need a ready-made business case to hand to your colleague who is wondering what all the fuss is about.” Alex ManchesterSenior Consultant, AlexManchester.com var owHost = ((“https:” == document.location.protocol) ? “https://” : “http://”);document.write(unescape(“%3Cscript src='” + owHost + “onlywire.com/btn/button_3798′ ad=’no’ title=’TITLE’ tags='”business communication” communication nonverbal’ url=’URL’ class=’owbutton’ type=’text/javascript’%3E%3C/script%3E”)); Reports I have written: Measuring the impact and ROI of social media – for Ark Group Making Social Media work for your business – for Ark Group Social Media: The New Business Communication Landscape – for Ark Group How to get started with podcasting in your organisation – for Melcrum Publishing Contributing author to How to use social media to solve critical internal communication issues – for Melcrum Publishing Contributing author to How to use social media to engage employees – for Melcrum Publishing Contributing author to How to communicate with hard-to-reach employees – for Melcrum Publishing Have you subscribed to my weekly newsletter yet? As a subscriber you get kept up-to-date on when new articles are added. Subscribe now! and receive a free version of my $79 report, Master the Art and Science of Twitter for Business. It’s the first in a series of reports I’m writing on how to master the various key elements of social media. Each report is an-depth, step-by-step process that explains in clear, plain English how to master a particular social media tool and help your business communicate better for better business results. Each report is easy to read, easy to implement and easy on the pocket — just $79 per copy. But as a new subscriber to my blog and newsletter, I’m giving you a copy of the free version of Master the Art and Science of Twitter for Business report as a way of saying “thank you” for joining my community. Please subscribe, then check for the email you will receive from me shortly after, because in the email will be details of how to download the report [1.2mb pdf] Subscribe now! Enter your EmailPreview | Powered by FeedBlitz If you would like to use any of the articles on this site that I have personally written (they will either have ‘By Lee Hopkins’ on them, or nothing at all) please feel free to do so as long as you include the following ‘resource box’ text and a link back to www.LeeHopkins.com: “Lee Hopkins the author of over 130 articles on business communication, and is recognised world-wide as one of Australia’s leading experts in online business communication, including Social Media or Web2.0 as it’s also known. To connect with him, please email him at Lee at LeeHopkins.com Visit his site at www.LeeHopkins.com to find many more articles on business communication. He also blogs at www.LeeHopkins.net. Whilst there, why not pick up a complimentary copy of his ‘Master the Art and Science of Twitter for Business’, which explains all about this latest seismic change to the business communication landscape!” This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Finally, if this site or any of the articles have been of any help to you, perhaps you’d like to say ‘thank you’ by throwing a few pennies my way. If so, please click on the button below and donate whatever you feel is appropriate. The payment is handled by PayPal and is extremely secure. Thanks. Subscribe Subscribe to my weekly business communication newsletter and receive a FREE version of my highly-regarded report, ‘Master the Art and Science of Twitter for Business’ (that sells for $79) Find out more… Related material : Twitter A 12-step plan to take you from Twitter newbie to Twitter supremo and grow your business in the process. More details Better Business Writing You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn’t a training course around to help you. Well, now there is. More details Turn Guesstimates into Estimates & close more sales!Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven,and downloadable now! http://www.proposalkit.com Social Media White Paper (3rd Edition) Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called ‘Social Media’ or ‘Web2.0’. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments. Download your free copy now (pdf) Find out more about it (opens new window) Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can’t imagine online life without it.More about Vodburner… What you say about Lee Hopkins: “One of the best days I’ve spent with a man! ” “As a speaker, Lee and his alter ego in the guise of avatar ‘Lee Laperriere’ played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience” “Wow – what a presentation, it went so well, thank you very much! Fantastic job! ” “Lindy and Lee, you were both brilliant and I’m very thankful and pleased for your efforts, it was excellent. Thank you. ” “One of Australia’s leading public relations practitioners in the so-called new media” “While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes” “Oz’s best social network strategist” “As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!” “Lee Hopkins, one of Australia’s most respected social media experts” “Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible.” “His enthusiasm is infectious – exciting stuff!” “Excellent. A really fascinating insight from an engaging speaker.” “A very difficult topic but it was explained in a fantastically simple way.” “The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event.” “The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand.” “Informative and engaging – gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business.” “Great to talk to someone who is expert in their field and passionate.” “The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]” “Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!” “Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. ” “Lee was a great facilitator and his energy and passion for social media was evident.” “Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk.Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.” “Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations.” “Great Workshop… helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium” Would you like me to run a workshop in-house for YOUR company? Contact me to discuss how we can bring your company into this new and exciting communication universe. Twitter LinkedIn FacebookDelicious FlickrLast.fmFriendFeed Assoc. of Virtual Worlds Plurk Plaxo Skype me View many of the presentations I have given over at Slideshare Why does employee communication matter? Download a presentation I gave to a group of PR students on slideshare For your consideration: Free VOIP report Free Website design report “I communicate therefore I am” Available in medium and large mug sizes. You KNOW you want one! Available in men’s and women’s fittings. You KNOW you want one! Writing for a web audience Want to write more powerfully for a web audience?… Right-click on this image and download the pdf file to your computer’s hard drive. “The definitive guide to writing for the web” says Lee new TWTR.Widget({ profile: true, id: ‘twtr-profile-widget’, loop: true, width: 195, height: 300, theme: { shell: { background: ‘#3082af’, color: ‘#ffffff’ }, tweets: { background: ‘#ffffff’, color: ‘#444444’, links: ‘#1985b5’ } }}).render().setProfile(‘leehopkins’).start(); RSS Feed | Contact me | Articles | Products | Services | Pricing | Clients | About me | Useful links | How I work | Privacy © Copyright 2002-2011 Lee Hopkins, Design: Luka Cvrk – Solucija & Lee Hopkins
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