Strategic & tactical advice
Why the cheapest copywriter isn’t the solution
Business owners who search for the lowest price often get what they pay for. It’s like the old meme, ‘Good, cheap, fast’:
When you hire your creative copywriter, content projects are quoted on a project-by-project basis and are charged at a fixed price. An itemised list clearly outlining costs is supplied before starting the project.
If you need affordable and highly-experienced copywriting services, email me—lee@leehopkins.com—with your project details. I’ll get back to you with a quote in 24 hours during weekdays.
Strategy & Tactical Advice package #1: $2,500
On-Call Consultation
10 hours of my time for social media strategy/content/real-time writing advice, or whatever else you require. Payable in advance on a month by month basis—no long-term contract required. Two-month minimum.
Strategy & Tactical Advice package #2: $4,000
On-Call Consultation
20 hours of my time for social media strategy/content/real-time writing advice, or whatever else you require. Payable in advance on a month by month basis—no long-term contract required. Two-month minimum.
15 minute initial call: $free
60 minute initial call: $100
Writing, recording, editing, publishing, and hosting a podcast — highly experienced podcaster
Rate: AUD 500 per hour
Source: Podcast Business industry reports, and Freelancer.com estimates. Upwork and Fiverr rates, Podcast Insights, and Podcaster Business report
Podcasters with significant experience can charge more due to their expertise.
Writing blog posts — highly experienced business and social media content writer
Rate: AUD 450 per 1,000 words
Source: ProBlogger, Upwork, and Freelancer.com.
Rates for highly experienced content writers depend on the complexity of the subject matter, with business-focused content commanding higher prices.
Writing posts for social media channels (Facebook, Instagram, LinkedIn, Bluesky, Threads, Pinterest, X, etc.,) — highly experienced social media content writer
Rate: AUD 400 per hour
Source: Freelancer platforms (Upwork, Freelancer.com), industry reports from HubSpot and Social Media Examiner.
Social media experts with experience in creating strategies and growing brands on multiple platforms often charge premium rates.
5,000-word white paper — highly experienced business writer
Rate: AUD 600 per 1,000 words
Source: Business writing reports, Upwork, and Freelancer.com rates.
Business writing, especially for white papers, commands premium rates because of the specialised knowledge required for high-level B2B content.
YouTube videos for business: Writing, recording, editing, publishing — highly experienced vidcaster
Rate: AUD 600 per hour
Source: Freelancer platforms, YouTube production agencies, and Upwork rates.
Experienced video producers who handle end-to-end services (writing, recording, editing, publishing) can charge top rates, especially for business-related content.
Key Considerations:
Industry Insights: These figures are sourced from a variety of industry reports, including surveys from Upwork, ProBlogger, Freelancer.com, and specific business writing and podcasting publications such as Podcast Insights, Social Media Examiner, and Content Marketing Institute.
Experience & Expertise: These rates are for highly experienced professionals with a proven track record, often with specialised skills (e.g., high-level business writing).
15 minute initial call: $free
60 minute initial call: $100
How long does writing copy take?
Every project is different. But here’s a rough example for a five page website copy project:
Briefing: 1 hour
Discussion time: 1 hour
Research and competitor review: 2 hours
Copywriting: 2 hours per page (longer for home pages or FAQ pages)
Revisions: Approx. 2 hours per round
Proofreading: 2 hours
Admin: 1 hour
Project hours: 19 hours
Contingency approx. 1 hour
Total time: 20 hours @ $125/hour = $2,500
400 word blog post: From $397
1000 word blog post: From $647
400 word web page: From $497
LinkedIn Profile: From $997
3 x email nurture series: From $1,297
Sales landing page: From $997
2 minute video script: From $1,997
Proofreading: From $120/hour (a sample of the work required before I determine a rate)
Copy-editing: From $150/hour (a sample of the work required before I determine a rate)
Public speaking
Keynote speech: $2,997 (plus expenses – travel, accom, etc.)
Presentation 45 minutes – 2 hours (not keynote): $2,497 (plus expenses – travel, accom, etc.)
All day workshops: $3,497 per day + $3,497 per day preparation (e.g. a two day workshop = 2 days +2 days preparation; plus expenses – travel, accom, etc.)
Terms
Joint accountabilities
My accountability includes
- Adherence to agreed-upon deadlines
- All administrative and office costs.
Your accountability includes
- Access to key individuals on mutually convenient dates
- Immediate provision of all information having a bearing on the project
- Payment in conformance with the terms below.
Our joint accountabilities include the following
- We will alert each other of anything we learn that may materially affect the success of this project
- We will respect each other’s confidentiality and proprietary materials and approaches
- We will achieve reasonable accommodation for conflicts, unforeseen events, and other priorities.
Fees: All fees are not inclusive of the GST component. Fees are not inclusive of any external consultants which may need to be purchased for specific elements in any project, which are to be paid by the client upon agreement of the requirement for the additional consultants. No external consultants will be hired without the client’s approval in writing.
Payment terms: A 50 percent deposit is required before work is to commence, with the balance due within 7 days of completion of either the project or of each month, depending on agreed interim payments.
Discounts: A ten percent discount can be obtained with a single full-fee payment at or prior to project commencement (note: applicable only to fees of $3,000 or above).
Expenses: Expenses will be billed as actually accrued and are due on presentation of my invoice. Expenses will include air (business class), rental car, taxi, lodging, food and related expenses; they will not include email, copying, phone, courier, office support and related expenses.
