In our previous communications we looked at ten persuasive techniques that advanced communicators use to influence us. Today we look at another five. Eleven Firstly, scarcity. Here’s a fun experiment from the 1970s—procure two identical glass cookie jars. In one jar put ten cookies, in the other, two. Same cookies. Now invite friends to tell…
Category: Business writing
Articles on business writing, including client copy
In our previous article, we looked at five persuasive techniques that advanced communicators use to influence us. Today we look at another five. Firstly, there’s social role expectations. Try this: place someone in an environment, in a role you have asked them to play but they don’t necessarily have experience in playing. Very often they…
According to Andrews, Van Leeuwen and Van Baaren, there are thirty-three hidden persuaders that powerful communicators use to get the results they want. In this article, I list five of the most powerful. 1. Acknowledging resistanceYou may find this hard to believe, but simply acknowledging that the recipient of our communication is going to have…
In an interesting book entitled The Hidden Dimension, anthropologist Edward T. Hall discusses space, how people structure it, and how space influences communication. “Proxemics” is the term Hall has coined for the interrelated observations and theories of man’s use of space as a specialized elaboration of culture. One use of space with which most of you…
When creating an outline structure for a presentation we are about to give — whether that presentation is in writing, via personal delivery, or via multimedia — there are five basic ways to organise that structure for maximum effect: by Time by Space by Problem & Solution by Cause & Effect by Motivation Let’s consider each in turn. 1. Structuring your…
Signposts, transitions and summaries In two previous articles (nonverbal communication structure 01 and nonverbal communication structure 02) I discussed how an organised pattern to your presentation is a powerful nonverbal tool to aid your audience’s comprehension and your message’s delivery. And much like route signs and mileage markers help the traveller, so to can you help the…
G’day and welcome to my vidcast. Today I want to talk about career self-sabotage. There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can…
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Communication and technology
G’day and welcome to another video about business communication. Today I want to let you know about recent work from my favourite business communicator, Shel Holtz. Shel is based in California and has been at the forefront of business communication and technology for decades. His podcast ‘For Immediate Release’ is mandatory listening for business communicators…
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Career self-sabotage
Career self-sabotage There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can be tricky. Here’s 10 areas of corporate life you may want to pay a…
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