Signposts, transitions and summaries In two previous articles (nonverbal communication structure 01 and nonverbal communication structure 02) I discussed how an organised pattern to your presentation is a powerful nonverbal tool to aid your audience’s comprehension and your message’s delivery. And much like route signs and mileage markers help the traveller, so to can you help the…
G’day and welcome to my vidcast. Today I want to talk about career self-sabotage. There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can…
An introduction to me, the passionate copywriting coach. Both video and audio.
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Communication and technology
G’day and welcome to another video about business communication. Today I want to let you know about recent work from my favourite business communicator, Shel Holtz. Shel is based in California and has been at the forefront of business communication and technology for decades. His podcast ‘For Immediate Release’ is mandatory listening for business communicators…
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Career self-sabotage
Career self-sabotage There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can be tricky. Here’s 10 areas of corporate life you may want to pay a…
Colours are powerful communicators. Colours in our communications can affect our moods and our understanding. Knowing what colours represent to our viewers helps us understand why fast-food chains use lively oranges, yellow, and reds, and why the cool, tranquilizing blues and greens and the earth tones of navy, burgundy and chocolate are in airlines. Research…
My erudite colleague in Washington DC, Andrea Weckerle (pronounced, on good authority, as ‘weck-err-lee’), almost psychically taps into something that has been concerning me this week — the ability for what might ordinarily be wise, gentle and considerate souls to put fingers to keyboard before the brain has fully engaged and thence launch into invective and…
The number of people whose attitude is expressed in the phrase “I never believe a thing I read in the papers/I see on Facebook/I see on the tv” is far smaller than the number of people whose attitude is expressed in the phrase “I read on Facebook this morning/saw on tv last night that…” This…
Successful marketers and advertisers understand very well how easily people can be influenced by prestige appeal. That is why most political candidates take pains with their appearance before they come on to the platform, why a number of them wear, for example, an expensive designer suit. A designer suit is accepted quite unthinkingly by many…
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The Schopenhauer method
Use of false humility Another trick of suggestion that is frequently abused is false humility. This trick can be most readily practised with greater success by those who, rightly or wrongly, have achieved some sort of reputation. With my eldest daughter’s last stressful year at high school still a vivid memory in our family, we…