My latest assignment is to create a marketing campaign for a podcast. It’s not as easy as it sounds. Ten years ago I would be able to put together a campaign in my sleep. But not for this particular podcast,, not now. The Adelaide Show is a long-running podcast and labour of love for its…
A question that I used to get asked a lot is ‘what is podcasting?’ Originally defined as an audio file that was delivered to you automatically via really simple syndication (RSS), the term ‘podcasting’ has now come to embody many different facets of audio on the web. A quick way of explaining them is to…
Podcasts. I love them. I’ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). I was also the first foreign correspondent on the ground-breaking ‘For Immediate Release’ internationally-focused podcast for business…
Peer review. As an Honours undergraduate I undertook it when I co-wrote a couple of psychology papers and submitted them to some senior journals for possible publication. It was scary. I’d just finished four years of study, earned ‘okay’ marks but not high enough marks to get me into a Masters programme, had formed a…
Passion. Passion. Passion. Great writing—writing that moves the reader—has at its heart ‘Passion’, passion that comes from vulnerability (Brown). Making ourselves vulnerable, opening ourselves to possible criticism, is fraught with danger. Scary. Possibly soul destroying, at least for a moment or three. So why take the risk of puncturing the already tissue-paper thin membrane of…
What are we as writers if not improvisers? Some of us plan out our work, filling in every gap before putting fingers to keyboard, others of us are ‘pantsers’, writers who write by the seat of their pants, never knowing what’s going to happen next, but trusting in their muse that inspiration will strike. Both…
Excellent psychological underdog thriller where you end up cheering on a thief and liar
Here’s a comprehensive guide on creating effective business and personal communication that ensures the intended tone is accurately conveyed and received
For what it’s worth, the answer is a resounding ‘YES’. Elsewhere in this post you will see proof that having a bipolar disorder is not a sentence to soul-destroying poverty, no friends, a life with no meaning, an inability to hold down a job or build a career, or any of the other myths other…
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Crowded Blouse and Acoustic Fix
This weekend has been very busy. First, Lady Agatha and I nipped into town to catch Melanie Zedd‘s fabbo ‘Crowded Blouse‘ music and stories hour with the excellent Deborah Brennan accompanying Mel on piano. Mel took us through her school and uni years, encouraging us to sing along with classic songs she skilfully altered the…