Categories
Artificial Intelligence (AI) Blogging Business communication Creative Writing Social media

Unlocking the power of tone and voice analysis with AI tools

AI-powered tone and voice analysis tools revolutionise content creation by ensuring consistency, improving scalability, and reducing miscommunication risks. These tools detect tone, maintain voice consistency, offer real-time suggestions, and perform sentiment analysis. As AI evolves, it promises even greater precision in connecting brands with their audiences

Categories
Artificial Intelligence (AI) Book Business communication Business writing Creative Writing

The AI Scribe: A new book for communicators

“The AI Scribe” explores how artificial intelligence is transforming writing across various fields. It offers practical guidance on using AI writing tools, addresses ethical concerns, and examines future trends. The book emphasizes AI as a tool to enhance, not replace, human creativity in writing

Categories
Business communication Website

Persuasive websites: The power of stories

Harness the power of storytelling to create persuasive websites. Learn how to use relatable stories, case studies, visual storytelling, customer reviews, and user-generated content to captivate your audience, build trust, and increase engagement and conversions

Categories
Business communication Video

How to persuade on video: The power of body language

Mastering body language is essential for persuasive video presentations. Learn techniques like maintaining eye contact, using meaningful gestures, dynamic facial expressions, and good posture to connect with your audience and enhance your message’s impact effectively.

Categories
Book Creative Writing Psychology

The power of connection

Discover the hidden world of ‘Nice Guy’ syndrome through counsellor Lee Hopkins and his client Grant. As they navigate the murky waters of people-pleasing and self-sabotage, both men confront their deepest fears and challenge ingrained behaviours. A powerful journey of self-discovery, authenticity, and the courage to prioritise oneself

Categories
Business writing Social media Video

BCR120 – Persuasive websites: The power of stories

Learn the art of using stories to enchant and convince your website audience. This video reveals how storytelling can be a hidden persuasion technique, helping you create a more engaging and effective online presence. Harness the unique power of narratives to captivate your visitors

Categories
Business writing Social media Video

BCR119 – How to persuade on video: The power of body language

Discover the art of persuasive body language in video presentations. This guide explores essential techniques to captivate your audience, build stronger connections, and deliver impactful business messages. Master these powerful non-verbal communication skills to elevate your video presence and achieve better results

Categories
Creative Writing Short story

Jack Thompson’s heartbreaking journey: Battling the sea and memories of lost love

Read about Jack Thompson’s heartbreaking journey as he battles stormy seas and confronts haunting memories of his lost love, Emma, while discovering new hope with Lily

Categories
Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art of writing a brilliant blog post: Introduction

“Mastering the art of writing brilliant bog posts” is your essential guide to crafting captivating, engaging, and converting blog posts. With ten chapters covering audience understanding, compelling headlines, readability, authenticity, research, audience engagement, editing, SEO, promotion, and performance analysis, this book offers practical tips and real-world examples for every professional writer.

Categories
Blogging Business writing Mastering the art of writing brilliant blog posts Social media

Mastering the art… Chapter 1

Understanding your audience is crucial for writing engaging blog posts. This chapter covers identifying pain points, speaking their language, creating reader personas, encouraging interaction, and continuously analysing feedback. It’s about empathy and connection, helping you craft content that resonates deeply with your readers and keeps them coming back for more.