Channel Producer (Business channel)
For Rupert Murdoch, London. Wrote daily lead story and book reviews, managed News Corp journalists. Created and produced first audio news bulletin for daily consumption (via embedded link on Business home page—the forerunner of of what would eventually become the ‘podcast’). Worked f/t for Rupert for two years whilst still studying an Honours in Psychology & Sociology.
First PR podcaster and, later, first PR/marcomms/business comms vidcaster in Australia
Top 5 blogger – B&T magazine
Top 5 PR blogger – B&T magazine
First business blogger in Australia to have a downloadable Press Kit
First business communication/PR communicator to write a White Paper/Guide for Australian businesses on why they should embrace social media
One of a handful of social media experts in Western world; joint leader in Australia with Laurel Papworth
Have spoken to business audiences around Australia and New Zealand about social media, many times
Invited to present and run workshops on social media in Doha, Dubai and San Francisco
Wrote three best-selling books on social media for businesses
Multiple awards for my blog (leehopkins.net) and article (leehopkins.com) websites. Although these two sites were wiped out by malware (and no backup, my error) they can still be viewed at waybackmachine.com
Started a doctoral program at UniSA in business communication, focusing on the then-red hot virtual world called ‘Second Life’; pulled out of doctorate when the 3D Virtual World crashed, burned and disappeared (although ‘Second Life’ still exists, it is no longer seen as an essential destination for first-world business)
Ran a successful solo consultancy for ten+ years (only one in ten businesses last ten years)
Changed direction and achieved a Masters in Counselling, then ran a successful psychotherapeutic practice for three years.
Commenced a Masters in Creative Writing & Communication after writing my first crime novel and realising it could be better, hence I went to learn from experts (I’m still taking the degree).