{"id":9244,"date":"2025-01-02T22:33:23","date_gmt":"2025-01-02T12:03:23","guid":{"rendered":"https:\/\/leehopkinswriter.com\/?p=9244"},"modified":"2025-01-02T22:33:23","modified_gmt":"2025-01-02T12:03:23","slug":"mixing-your-styles-up","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/mixing-your-styles-up\/","title":{"rendered":"Mixing your styles up"},"content":{"rendered":"<p class=\"has-drop-cap\">Will a marketing document with headings in US-format capital letters at the start of each word be congruent if it is paired with body text that adheres to UK\/Australian spelling? Will there be some psychological resistance by the reader to this document?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\"><strong>According to science, yes there will be. <\/strong><\/p>\n\n\n\n<p class=\"\">A marketing document with headings in US-format capital letters paired with body text using UK\/Australian spelling may face some psychological resistance from readers. The study indicates that inappropriate capitalisation, such as using capital letters unnecessarily, can reduce the perceived trustworthiness of a text. This effect is independent of spelling errors, which also decrease trustworthiness, and both factors together have an additive negative impact on\u00a0perception.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key insights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Capitalisation impact<\/strong>: Using capital letters inappropriately, such as for emphasis or in headings, can make a document seem less trustworthy. This is perceived as a form of incivility or disregard towards the\u00a0reader.<\/li>\n\n\n\n<li class=\"\"><strong>Spelling consistency<\/strong>: While the study specifically addresses spelling errors, it suggests that any deviation from expected norms, such as mixing US and UK\/Australian spelling, might similarly affect trustworthiness, though this specific aspect was not directly\u00a0tested.<\/li>\n\n\n\n<li class=\"\"><strong>Additive effects<\/strong>: The combination of inappropriate capitalisation and spelling inconsistencies can further decrease the perceived trustworthiness of a document, suggesting that maintaining consistency in both areas is important for reader\u00a0perception.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"\">While the study does not directly address the combination of US-format capitalisation with UK\/Australian spelling, it highlights that both inappropriate capitalisation and spelling inconsistencies can independently and additively reduce trustworthiness. Therefore, it is likely that such a combination in a marketing document could lead to some psychological resistance from readers. Maintaining consistency in both capitalisation and spelling is advisable to enhance trustworthiness.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<p class=\"\">Johnson, A., Wilson, J., &amp; Roscoe, R. (2017). College student perceptions of writing errors, text quality, and author characteristics. <em>Assessing Writing<\/em>,<em> 34<\/em>, 72-87. https:\/\/doi.org\/10.1016\/J.ASW.2017.10.002&nbsp;<\/p>\n\n\n\n<p class=\"\">Korhonen, M. (2015). Spelling the extra letter? The case of Australian English. <em>English Today<\/em>,<em> 31<\/em>, 5-9. https:\/\/doi.org\/10.1017\/S0266078414000492&nbsp;<\/p>\n\n\n\n<p class=\"\">Witchel, H., Thompson, G., Jones, C., Westling, C., Romero, J., Nicotra, A., Maag, B., &amp; Critchley, H. (2020). Spelling Errors and Shouting Capitalization Lead to Additive Penalties to Trustworthiness of Online Health Information: Randomized Experiment With Laypersons. <em>Journal of Medical Internet Research<\/em>,<em> 22<\/em>. https:\/\/doi.org\/10.2196\/15171&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Research shows mixing US-style capitalised headings with UK\/Australian spelling in marketing documents creates psychological resistance in readers. Studies indicate inappropriate capitalisation and spelling inconsistencies independently reduce trustworthiness, with combined effects being particularly detrimental to document credibility<\/p>","protected":false},"author":1,"featured_media":10268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-9244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mixing your styles up - Surprisingly Lee Hopkins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/mixing-your-styles-up\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mixing your styles up - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"Research shows mixing US-style capitalised headings with UK\/Australian spelling in marketing documents creates psychological resistance in readers. 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