{"id":3680,"date":"2024-07-18T05:49:44","date_gmt":"2024-07-17T20:19:44","guid":{"rendered":"https:\/\/leehopkins.com\/?p=3680"},"modified":"2024-07-18T06:18:00","modified_gmt":"2024-07-17T20:48:00","slug":"bcr120-persuasive-websites-the-power-of-stories","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/bcr120-persuasive-websites-the-power-of-stories\/","title":{"rendered":"BCR120 &#8211; Persuasive websites: The power of stories"},"content":{"rendered":"<p class=\"\"><em>G&#8217;day!<\/em> <\/p>\n\n\n\n<p class=\"\">Today, I&#8217;ll uncover the hidden persuasion technique of using <strong>stories<\/strong> to captivate your website visitors. Stories have the unique power to enchant, entertain, and convince. Let&#8217;s explore how you can harness this power to make your website more engaging and effective.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BCR120 - Persuasive websites: The power of stories\" width=\"700\" height=\"394\" data-src=\"https:\/\/www.youtube.com\/embed\/4CiOPnZgjCQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Learn the art of using stories to enchant and convince your website audience. This video reveals how storytelling can be a hidden persuasion technique, helping you create a more engaging and effective online presence. Harness the unique power of narratives to captivate your visitors<\/p>","protected":false},"author":1,"featured_media":3684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,124,152],"tags":[],"ppma_author":[306],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-writing","category-social-media","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BCR120 - Persuasive websites: The power of stories - Surprisingly Lee Hopkins<\/title>\n<meta name=\"description\" content=\"Discover how to use storytelling as a powerful persuasion technique to captivate website visitors, making your online presence more engaging and effective\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/bcr120-persuasive-websites-the-power-of-stories\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCR120 - Persuasive websites: The power of stories - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"Discover how to use storytelling as a powerful persuasion technique to captivate website visitors, making your online presence more engaging and effective\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leehopkins.com\/vi\/bcr120-persuasive-websites-the-power-of-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Surprisingly Lee Hopkins\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-17T20:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T20:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/07\/website-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@x.com\/leehopkins\" \/>\n<meta name=\"twitter:site\" content=\"@leehopkins\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/bcr120-persuasive-websites-the-power-of-stories\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/bcr120-persuasive-websites-the-power-of-stories\\\/\"},\"author\":{\"name\":\"Lee\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"headline\":\"BCR120 &#8211; 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Learn techniques like maintaining eye contact, using meaningful gestures, dynamic facial expressions, and good posture to connect with your audience and enhance your message's impact effectively.","rel":"","context":"Trong &quot;Business communication&quot;","block_context":{"text":"Business communication","link":"https:\/\/leehopkins.com\/vi\/category\/business-communication\/"},"img":{"alt_text":"Woman confidently presenting to video","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/08\/woman-and-video-camera-landscape.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/08\/woman-and-video-camera-landscape.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/08\/woman-and-video-camera-landscape.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/08\/woman-and-video-camera-landscape.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/08\/woman-and-video-camera-landscape.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3510,"url":"https:\/\/leehopkins.com\/vi\/mastering-the-art-chapter-2\/","url_meta":{"origin":3680,"position":3},"title":"Mastering the art&#8230; Chapter 2","author":"Lee","date":"20 Th\u00e1ng 6 2024","format":false,"excerpt":"Crafting compelling headlines and intros is key to grabbing your readers\u2019 attention. Learn to create engaging headlines using numbers, power words, and emotional triggers, and test their effectiveness. Then, hook readers with intros that spark interest through relatable stories, questions, or shocking facts. Make a memorable first impression!","rel":"","context":"Trong &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/leehopkins.com\/vi\/category\/social-media\/blogging\/"},"img":{"alt_text":"Lee Hopkins - signature","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Signature-Logo-black-on-white-cropped.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Signature-Logo-black-on-white-cropped.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Signature-Logo-black-on-white-cropped.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Signature-Logo-black-on-white-cropped.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Signature-Logo-black-on-white-cropped.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1163,"url":"https:\/\/leehopkins.com\/vi\/secrets-of-master-communicators-11-15\/","url_meta":{"origin":3680,"position":4},"title":"Secrets of master communicators: 11-15","author":"Lee","date":"19 Th\u00e1ng 12 2021","format":false,"excerpt":"https:\/\/youtu.be\/s1FKB-ld-jA In our previous communications we looked at ten persuasive techniques that advanced communicators use to influence us. Today we look at another five. Eleven Firstly, scarcity. Here's a fun experiment from the 1970s\u2014procure two identical glass cookie jars. In one jar put ten cookies, in the other, two. Same\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/12\/when-your-salad-keeps-making-jokes.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/12\/when-your-salad-keeps-making-jokes.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/12\/when-your-salad-keeps-making-jokes.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/12\/when-your-salad-keeps-making-jokes.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1150,"url":"https:\/\/leehopkins.com\/vi\/secrets-of-powerful-communicators-influencers-6-10\/","url_meta":{"origin":3680,"position":5},"title":"Secrets of powerful communicators: Influencers 6-10","author":"Lee","date":"15 Th\u00e1ng 12 2021","format":false,"excerpt":"https:\/\/youtu.be\/vpoph0pg2Do In our previous article, we looked at five persuasive techniques that advanced communicators use to influence us. Today we look at another five. Firstly, there's social role expectations. Try this: place someone in an environment, in a role you have asked them to play but they don't necessarily have\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/vpoph0pg2Do\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_likes_enabled":true,"authors":[{"term_id":306,"user_id":1,"is_guest":0,"slug":"leehopkins","display_name":"Lee","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/3680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/comments?post=3680"}],"version-history":[{"count":0,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/3680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media\/3684"}],"wp:attachment":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media?parent=3680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/categories?post=3680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/tags?post=3680"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/ppma_author?post=3680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}