{"id":3043,"date":"2024-03-05T04:27:13","date_gmt":"2024-03-04T17:57:13","guid":{"rendered":"https:\/\/leehopkins.com\/?p=3043"},"modified":"2024-03-05T04:28:31","modified_gmt":"2024-03-04T17:58:31","slug":"the-five-golden-rules-of-podcasting","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/the-five-golden-rules-of-podcasting\/","title":{"rendered":"The five golden rules of podcasting"},"content":{"rendered":"<iframe id=\"embedPlayer\" data-src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/the-podcasting-podcast-how-to-get-started-with\/id1731244503?itsct=podcast_box_player&amp;itscg=30200&amp;ls=1&amp;theme=auto\" height=\"450px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *; clipboard-write\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s ease 0s 6 normal none running loading-indicator; background-color: rgb(228, 228, 228);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p class=\"\">I believe there are five golden rules you need to know if you are keen to create a great podcast:<\/p>\n\n\n\n<p class=\"\"><strong>1.&nbsp; Understand the media. <\/strong>You do this by downloading and listening to lots of podcasts from all different genres\u2014comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what you like in each one and what you don\u2019t like, find out if there are some key elements that work for you, and you believe you can incorporate into your own podcast. Take lots of notes.<\/p>\n\n\n\n<p class=\"\"><strong>2.&nbsp; Create a script. <\/strong>Or at least a set of bullet points for yourself or the presenter, so that you\/they don\u2019t wander too far off the track when the microphone is on.<\/p>\n\n\n\n<p class=\"\"><strong>3.&nbsp; Use a template. <\/strong>By that I mean decide what your format will be (light- hearted articles read by the one person, a two or three person chat, special-interest focused recordings, etc.) and what standard items there will be in each podcast edition (for example, the same intro\/outro music, the same way of introducing the podcast edition, the \u201clayout\u201d of the podcast\u2014e.g. intro theme, welcome, item 1, item 2, comments, closing theme).<\/p>\n\n\n\n<p class=\"\"><strong>4.&nbsp; Edit and polish. <\/strong>You can always do a number of \u201ctakes\u201d when recording, then edit out the ums, ahhhs, fumbles and mispronunciations later. You can also edit out over-long pauses to liven up an otherwise slow and boring interviewee. Don\u2019t go overboard on your edits\u2014you want to keep a natural feeling to your podcast and keep it from sounding too over- produced and slick\u2014but equally don\u2019t ruin great content by not wielding the editing mouse firmly but fairly.<\/p>\n\n\n\n<p class=\"\"><strong>5.&nbsp; Publish it. <\/strong>Create a publishing schedule for each edition so that listeners will come to unconsciously expect your podcast to appear on their smartphone or on their computer. And tell the world about your new podcast. Splash it all over your intranet. If it\u2019s for the \u201coutside world\u201d to hear, then make sure every person in the company who has any interactions with customers, clients or people outside the company lets them know about the new podcast and how they can easily subscribe, download and listen to it. Email signatures are great for this\u2014pop a link to the podcast in the email signature, and even a short line or two on why the email recipient should listen.<br><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-what-social-media-can-do-for-podcasting\">What social media can do for podcasting<\/h1>\n\n\n\n<p class=\"\">There are things that social media can do, best expressed by the term RRISC:<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; Reputation<\/strong> \u2013 Social media can help a company bolster its reputation, both online and off;<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; Rumours<\/strong> \u2013 Social media can correct inaccurate rumours;<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; Information<\/strong> \u2013 Social media can provide correct information;<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; Story<\/strong> \u2013 Social media can help tell a company\u2019s story in a compelling manner; and<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; Customers<\/strong> \u2013 Social media can address unhappy customers and help turn them into happy ones. If this is done publicly, you can bet the majority of the audience are watching closely to see how you deal with unhappy customers, helping inform their opinion of your organisation, and helping them decide whether they want to continue to do business with you or not.<\/p>\n\n\n\n<p class=\"\">With the rise of social media and its impact on various industries, it&#8217;s no surprise that podcasting has also been greatly influenced by these platforms. Social media has become an essential tool for podcasters to promote their shows, engage with their audience, and grow their following.<\/p>\n\n\n\n<p class=\"\">One of the biggest advantages of using social media for podcasting is the ability to reach a wider audience. With millions of active users on platforms like Facebook, Instagram, TikTok, and X, podcasters can tap into a much larger pool of potential listeners. This not only helps in increasing the visibility of a podcast but also allows for easy sharing of episodes with friends and followers.<\/p>\n\n\n\n<p class=\"\">Moreover, social media provides an interactive platform for podcasters to engage with their audience. Through comments, direct messages, and live Q&amp;A sessions, podcasters can easily connect with their listeners and build a strong community. This not only helps in retaining existing listeners but also attracts new ones through word of mouth.<\/p>\n\n\n\n<p class=\"\">Social media also offers valuable insights and analytics for podcasters to track the performance of their show. With features like audience demographics, engagement rates, and referral traffic, podcasters can gain a better understanding of their audience and tailor their content accordingly. This can lead to the creation of more targeted and relevant episodes, which in turn, can attract a larger and more engaged audience.<\/p>\n\n\n\n<p class=\"\">In addition to promotion and engagement, social media can also serve as a platform for collaborations and partnerships within the podcasting industry. Through networking with other podcasters or brands, podcasters can expand their reach and tap into new audiences. This can also lead to potential sponsorships and monetisation opportunities for podcasts.<\/p>\n\n\n\n<p class=\"\">Overall, the integration of social media with podcasting has opened up a world of possibilities for content creators and listeners alike. With its wide reach, interactive nature, valuable insights, and collaborative opportunities, social media has become an essential tool for the success of a podcast. As the industry continues to evolve, it&#8217;s safe to say that the relationship between social media and podcasting will only continue to grow stronger. So if you&#8217;re a podcaster, make sure to utilise the power of social media to take your show to new heights.&nbsp; So keep creating engaging content, connecting with your audience, and exploring collaborations on social media\u2014the possibilities are endless!&nbsp; So make sure you don&#8217;t miss out on this valuable opportunity for your podcast to thrive in the digital age.<\/p>\n\n\n\n<p class=\"\"><em>Remember to always stay true to your unique voice and brand while leveraging social media for your podcast.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">And that&#8217;s a wrap for another episode of &#8216;The Podcasting Podcast: How to get started with podcasting in your organisation.&#8217;<\/p>\n\n\n\n<p class=\"\">Next episode, you&#8217;ll discover how the University of Southampton in the UK has experimented and worked with podcast and vidcasts to great effect for a long time. <\/p>\n\n\n\n<iframe id=\"embedPlayer\" data-src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/the-podcasting-podcast-how-to-get-started-with\/id1731244503?itsct=podcast_box_player&amp;itscg=30200&amp;ls=1&amp;theme=auto\" height=\"450px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *; clipboard-write\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s ease 0s 6 normal none running loading-indicator; background-color: rgb(228, 228, 228);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p class=\"\"><br><\/p>","protected":false},"excerpt":{"rendered":"<p>I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.&nbsp; Understand the media. You do this by downloading and listening to lots of podcasts from all different genres\u2014comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,127,124],"tags":[],"ppma_author":[306],"class_list":["post-3043","post","type-post","status-publish","format-standard","hentry","category-business-writing","category-podcasting","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The five golden rules of podcasting - Surprisingly Lee Hopkins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/the-five-golden-rules-of-podcasting\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The five golden rules of podcasting - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.&nbsp; Understand the media. 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Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"Podcasting in 2024","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3028,"url":"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/","url_meta":{"origin":3043,"position":1},"title":"How to get started with podcasting in your organisation","author":"Lee","date":"5 Th\u00e1ng 3 2024","format":false,"excerpt":"Episode One. Welcome to \u2018How to get started with podcasting in your organisation - second edition\u2019. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now,\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"The RSS feed button. 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