{"id":3028,"date":"2024-03-05T02:14:46","date_gmt":"2024-03-04T15:44:46","guid":{"rendered":"https:\/\/leehopkins.com\/?p=3028"},"modified":"2024-03-05T03:54:40","modified_gmt":"2024-03-04T17:24:40","slug":"how-to-get-started-with-podcasting-in-your-organisation","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/","title":{"rendered":"How to get started with podcasting in your organisation"},"content":{"rendered":"<iframe id=\"embedPlayer\" data-src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/the-podcasting-podcast-how-to-get-started-with\/id1731244503?itsct=podcast_box_player&amp;itscg=30200&amp;ls=1&amp;theme=auto\" height=\"450px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *; clipboard-write\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s ease 0s 6 normal none running loading-indicator; background-color: rgb(228, 228, 228);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-episode-one\"><strong>Episode One<\/strong>. <\/h3>\n\n\n\n<p class=\"\">Welcome to \u2018How to get started with podcasting in your organisation &#8211; second edition\u2019. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future.<\/p>\n\n\n\n<p class=\"\">The potential audience for this podcast series is not just organisational communicators looking to extend their organisation\u2019s communication reach, it\u2019s also communicators working for SMEs, micro-businesses, and solo consultants.<\/p>\n\n\n\n<p class=\"\">We\u2019ll have a look at video podcasting, or \u2018vidcasting\u2019 as many call it, but we won\u2019t focus on it as much as we will focus on audio podcasting.<\/p>\n\n\n\n<p class=\"\">We\u2019ll also listen to some case studies and I\u2019m very excited to announce that we will also be listening to some leading lights of YouTube talking about what makes a vidcast successful. The lessons learned from these leading lights applies equally to podcasting.<\/p>\n\n\n\n<p class=\"\">We\u2019ll talk about what some leading lights of the business podcast world think about podcasting and how to make best use of the very unique nature of the medium.<\/p>\n\n\n\n<p class=\"\">There\u2019s plenty of opinions from experts about how to best manage your podcasts\u2014the experts don\u2019t always agree on everything, which makes the listening more interesting!<\/p>\n\n\n\n<p class=\"\">Does that sound good to you? It certainly does to me!<\/p>\n\n\n\n<p class=\"\">Okay, let\u2019s get started\u2026 first stop on our journey is to consider what podcasting is and where it came from, because without knowing the history of podcasting you are more likely to try and wrestle with problems that were solved twenty years ago.<\/p>\n\n\n\n<p class=\"\">Let\u2019s go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-podcasting\"><strong>What is <\/strong><strong>podcasting<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p class=\"\">Originally defined as an audio file that was delivered to you automatically via really simple syndication (aka \u2018RSS\u2019), the term \u201cpodcasting\u201d has now come to embody many different facets of audio on the web.<\/p>\n\n\n\n<p class=\"\">A quick way of explaining them these days is to call them mini radio shows that you can listen to when and where you choose\u2014be that at your computer during lunch, on the commute to work or walking your dog. You could be folding the laundry, painting the walls, or taking a road trip.<\/p>\n\n\n\n<p class=\"\">The content of that audio media varies considerably.<\/p>\n\n\n\n<p class=\"\">Quite often video is also bundled into the \u201cpodcast\u201d category. Although this report doesn\u2019t go into detail about how to produce video for podcasts, or vidcasts as they\u2019re also known, I\u2019ve included a couple of case studies to illustrate how some organisations are adding this to the mix.<\/p>\n\n\n\n<p class=\"\">The early adopters of this new information distribution channel called podcasting used it predominantly as their own music radio station; indeed, you could call podcasting \u2018radio with a rewind button\u2019. But once the costs of production (almost zero) became known to businesses and consultants it was only a matter of time before all sorts of material became available by RSS subscription.<\/p>\n\n\n\n<p class=\"\">Today you can subscribe to:<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; University lectures<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; Comedy shows<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; Music shows (focusing on each and every type of music\u2014whatever your taste, you can find a specialist who equally shares your passion)<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; Industry information<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; Interest groups (true crime is a massive sub-genre of \u2018crime\u2019 in the podcast world, as an example)<\/p>\n\n\n\n<p class=\"\">For example, the Business Communication industry has many podcasts, most notably:<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; <a href=\"http:\/\/forimmediaterelease.biz\">For Immediate Release<\/a><\/strong>. Seasoned PR and Business Communication pros Shel Holtz (California) and Neville Hobson (England) with a podcast that stretches back to the very early days of social media and the birth of podcasting. Discussions range from communication fundamentals to leading edge developments and news.&nbsp; Essential listening for communicators.<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; <a href=\"http:\/\/therecipeforseosuccess.com\/category\/podcast\/\">Recipe for SEO Success<\/a><\/strong>, one of the legendary Kate Toon\u2019s digital suite of services. The \u2018Recipe for SEO Success\u2019 course is both reassuringly expensive and over-subscribed twice a year. With SEO generating over <strong>1000%<\/strong> of an ROI ( Return On Investment) compared to social media, it is the wise communicator that pays attention to what Kate says on her various outlets.<\/p>\n\n\n\n<p class=\"\">\u2022&nbsp;&nbsp; Kate also runs the fabulous <strong><a href=\"http:\/\/clevercopywritingschool.com\/\">Clever Copywriting School<\/a><\/strong>, and I am proud to be an alumni of both Kate&#8217;s SEO Recipe course and the copywriting school.<\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; <a href=\"http:\/\/talkedaboutmarketing.com\/podcast\/\">Talked About Marketing<\/a><\/strong>, the podcast run by \u2018Mr Podcast\u2019 Steve Davis and his business partner David Olney, with editing by Tim Whiffen. A never-miss podcast that pulls together Steve and David&#8217;s marketing expertise (they run a successful marketing agency in South Australia, aimed at medium-szed businesses). <\/p>\n\n\n\n<p class=\"\"><strong>\u2022&nbsp;&nbsp; <a href=\"http:\/\/shows.acast.com\/the-ai-train\">The AI Train<\/a><\/strong>, where your hosts, the crafty Content Strategist and Creative Copywriter Tim King, alongside the sharp-witted ChatGPT Trainer and Copywriter Leanne Shelton, stoke the boilers of insight and hurl coal into the fiery furnace of discourse on the wild, untamed frontier of Artificial Intelligence. Yes, they wrote that. Good, isn\u2019t it?!<\/p>\n\n\n\n<p class=\"\"><a href=\"http:\/\/www.insidepr.ca\/\"><strong>Inside PR<\/strong><\/a>&nbsp;goes deep on public relations; Joe Thornley, Martin Waxman and Gini Dietrich cover a broad range of PR issues. Like most of the podcasts I\u2019ve mentioned so far, \u2018Inside PR\u2019 has a long and respected history. All are senior communicators who take their expertise and shape it so that the new communicator can understand and make use of.<\/p>\n\n\n\n<p class=\"\"><a href=\"http:\/\/www.twistimage.com\/blog\/\"><strong>Six Pixels of Separation<\/strong><\/a>, online marketing revelations, and thought leadership on some of the world\u2019s biggest issues, from Montreal\u2019s Mitch Joel and guests. Mitch has been steering the conversation for nearly twenty years. He is one of the pioneers of podcasting and has been involved since its birth&nbsp;<\/p>\n\n\n\n<p class=\"\"><a href=\"http:\/\/www.marketingovercoffee.com\/\"><strong>Marketing Over Coffee<\/strong><\/a>&nbsp;with John Wall and Christopher S. Penn. Again, two gentlemen who were at the forefront of podcasting all those decades ago.<\/p>\n\n\n\n<p class=\"\">And, ahem, there\u2019s my <strong><a href=\"https:\/\/apple.co\/4c0EqVh\">podcast<\/a><\/strong> and <strong><a href=\"https:\/\/youtube.com\/playlist?list=PLfN9yrcY99VMqIgO6Z3us0-tiLo_Orp9j&amp;si=JSoncQyvuHJ-hC9W\">vidcast<\/a><\/strong>, \u2018<strong>Better Communication Results<\/strong>\u2019, both of which started in the beginning days of podcasting and video. In fact, I was the first and, for a while, the only business podcaster and business vidcaster in Australia. <\/p>\n\n\n\n<p class=\"\">But let\u2019s get back on track. Anything that can be recorded and distributed as a digital audio file can be podcasted (remembering that the podcast isn\u2019t the audio file itself, but how it\u2019s delivered and distributed, which is via RSS).<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-did-podcasting-begin\">When did podcasting begin?<\/h2>\n\n\n\n<p class=\"\">Podcasting, a portmanteau of &#8220;iPod&#8221; and &#8220;broadcasting&#8221;, is a popular method for distributing digital audio content over the internet. It allows individuals or organisations to create and share their own audio shows, which can be accessed by listeners on various devices such as smartphones, tablets, and computers.<\/p>\n\n\n\n<p class=\"\">The beginning of podcasting can be traced back to the early 2000s, when former MTV video jockey Adam Curry and software developer Dave Winer were early adopters of what they called &#8220;audio blogging&#8221;. This involved uploading audio files onto a website or blog, which required listeners to manually download them in order to listen. I think I was the first podcaster, however, because in 1996 I used to record then publish a daily news service mp3 (maximum five minutes long) on topics of interest for small businesses, which they could download and listen to at their convenience, or play on our NewsCorp-owned website.<\/p>\n\n\n\n<p class=\"\">I started doing this on a whim and didn\u2019t see anyone else doing it, so it was a differentiator for the visitors to one of Rupert Murdoch\u2019s web businesses in London.<\/p>\n\n\n\n<p class=\"\">However, with the release of Apple&#8217;s iPod in 2001 and the subsequent rise of portable digital media players, the potential for on-the-go audio consumption began to emerge.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"100\" height=\"38\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png?resize=100%2C38&#038;ssl=1\" alt=\"The RSS feed button. Every website and blog had one of these in the 2000s\" class=\"wp-image-2870 lazyload\" style=\"--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100\/38;object-fit:cover\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">The RSS feed button. Every website and blog had one of these in the 2000s<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"\">In 2003, Curry and Winer collaborated to develop a new method for distributing audio content that would automatically download new episodes onto portable devices. This led to the creation of RSS (Really Simple Syndication = a standardized system for the distribution of content from an online publisher that others can subscribe to) feed enclosures, which allowed users to subscribe to and receive updates from their favourite podcasts through an automated process. This development marked the true beginnings of podcasting as we know it today.<\/p>\n\n\n\n<p class=\"\">The term &#8220;podcast&#8221; was first coined by journalist Ben Hammersley in an article for <em>The Guardian<\/em> newspaper in 2004, and since then has become a widely recognised term for this form of digital audio content distribution. That same year, former MTV video jockey and radio host Christopher Lydon launched the first podcast radio show, &#8220;Radio Open Source&#8221;. This groundbreaking move paved the way for other radio stations and broadcasters to embrace podcasting as a new platform for content dissemination.<\/p>\n\n\n\n<p class=\"\">Podcasting continued to gain popularity in the mid-2000s with the rise of platforms such as iTunes, which made it easier for listeners to discover and subscribe to podcasts. In 2005, Apple introduced the first version of iTunes with built-in support for podcasts, and just a year later millions of people were using the platform to download and listen to their favourite shows.<\/p>\n\n\n\n<p class=\"\">One key factor in podcasting&#8217;s early success was its accessibility and low barrier to entry. With relatively simple equipment and software, anyone could create and publish their own audio content without needing a radio station or broadcasting license. This democratisation of audio content creation allowed for a diverse range of voices and topics to be heard, making podcasting a truly democratic medium.<\/p>\n\n\n\n<p class=\"\">As podcasting continued to grow in popularity, more and more businesses and organisations began to see its potential for marketing and advertising. By 2007, McDonald&#8217;s had launched its first branded podcast, &#8220;The Feed\u201d, which featured discussions on pop culture and music. This paved the way for other companies to follow suit, utilising podcasting as a platform for brand awareness and reaching new audiences.<\/p>\n\n\n\n<p class=\"\">Today, podcasting has become a thriving industry with an estimated 700,000 active podcasts and over 29 million episodes available worldwide. It continues to evolve and innovate, with advancements in technology making it easier for creators to produce high-quality audio content and for listeners to access and interact with their favourite shows.<\/p>\n\n\n\n<p class=\"\">From its humble beginnings as an experimental form of online radio, podcasting has become a powerful medium for storytelling, education, entertainment, and more. It has given a voice to individuals and communities around the world, connecting people through shared interests and passions. And with its continued growth and advancements, the future of podcasting looks bright.&nbsp; So, it can be said that the beginnings of podcasting have not only shaped its present but also paved the way for its promising future. &nbsp;<\/p>\n\n\n\n<p class=\"\">For example, we are already seeing a rise in live podcasts and interactive content, as well as increased investment from major media companies such as Spotify and Amazon.<\/p>\n\n\n\n<p class=\"\">For your marketing team, the question is not &#8216;should we?&#8217; but &#8216;when will we?\u2019<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">Well, that\u2019s this first episode of the podcast series, \u2018How to get started with podcasting in your organisation\u2019.<\/p>\n\n\n\n<p class=\"\">Next episode we\u2019ll look at why podcasting is so popular with businesses both large and small. &nbsp;<\/p>\n\n\n\n<p class=\"\">If something you\u2019ve heard on this podcast stirs something within you and you\u2019d like to leave a comment, why not make it an audio comment. Record a short comment and email it to me at lee at leehopkins.com. Please add a subject of \u2018podcasting podcast\u2019 so that it stands out in my inbox. I receive around 60 emails a day, so if you don\u2019t add a subject to your email it may get lost in the morass, which would be annoying for both of us.<\/p>\n\n\n\n<p class=\"\">You can subscribe to this email in Apple Podcasts, and I strongly suggest you do. That way, you won\u2019t miss any episode.<\/p>\n\n\n\n<p class=\"\">Until the next episode, take some business communication risks, because you never know what will pay off, and communicate with passion!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-podcasting-podcast-how-to-get-started-with\/id1731244503?itsct=podcast_box_badge&amp;itscg=30200&amp;ls=1\"><img decoding=\"async\" src=\"https:\/\/tools.applemediaservices.com\/api\/badges\/listen-on-apple-podcasts\/badge\/en-us?size=250x83&amp;releaseDate=1709002980\" alt=\"Listen on Apple Podcasts\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Episode One. Welcome to \u2018How to get started with podcasting in your organisation &#8211; second edition\u2019. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,127,124],"tags":[],"ppma_author":[306],"class_list":["post-3028","post","type-post","status-publish","format-standard","hentry","category-business-writing","category-podcasting","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get started with podcasting in your organisation - Surprisingly Lee Hopkins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get started with podcasting in your organisation - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"Episode One. Welcome to \u2018How to get started with podcasting in your organisation &#8211; second edition\u2019. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Surprisingly Lee Hopkins\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-04T15:44:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T17:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png\" \/>\n<meta name=\"author\" content=\"Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@x.com\/leehopkins\" \/>\n<meta name=\"twitter:site\" content=\"@leehopkins\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/\"},\"author\":{\"name\":\"Lee\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"headline\":\"How to get started with podcasting in your organisation\",\"datePublished\":\"2024-03-04T15:44:46+00:00\",\"dateModified\":\"2024-03-04T17:24:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/\"},\"wordCount\":1964,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"image\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/RSS-Feed-100px.png\",\"articleSection\":[\"Business writing\",\"Podcasting\",\"Social media\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/\",\"name\":\"How to get started with podcasting in your organisation - Surprisingly Lee Hopkins\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/RSS-Feed-100px.png\",\"datePublished\":\"2024-03-04T15:44:46+00:00\",\"dateModified\":\"2024-03-04T17:24:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/RSS-Feed-100px.png\",\"contentUrl\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/RSS-Feed-100px.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/how-to-get-started-with-podcasting-in-your-organisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leehopkins.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to get started with podcasting in your organisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/\",\"name\":\"Lee Hopkins - Communicate with passion!\",\"description\":\"Words, Wit, and Wonder\",\"publisher\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leehopkins.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\",\"name\":\"Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g42bffe0cce859c54c90a99fcc17222b7\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"caption\":\"Lee\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g42bffe0cce859c54c90a99fcc17222b7\"},\"sameAs\":[\"http:\\\/\\\/leehopkins.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/BetterCommunicationResults\",\"https:\\\/\\\/www.instagram.com\\\/bettercommunicationresults\\\/\",\"https:\\\/\\\/linkedin.com\\\/in\\\/leehopkins\",\"https:\\\/\\\/x.com\\\/x.com\\\/leehopkins\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCCh_F3NRqyN1JYfW0Fjo0JA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to get started with podcasting in your organisation - Surprisingly Lee Hopkins","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/","og_locale":"vi_VN","og_type":"article","og_title":"How to get started with podcasting in your organisation - Surprisingly Lee Hopkins","og_description":"Episode One. Welcome to \u2018How to get started with podcasting in your organisation &#8211; second edition\u2019. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be&hellip;","og_url":"https:\/\/leehopkins.com\/vi\/how-to-get-started-with-podcasting-in-your-organisation\/","og_site_name":"Surprisingly Lee Hopkins","article_publisher":"https:\/\/www.facebook.com\/BetterCommunicationResults","article_author":"https:\/\/www.facebook.com\/BetterCommunicationResults","article_published_time":"2024-03-04T15:44:46+00:00","article_modified_time":"2024-03-04T17:24:40+00:00","og_image":[{"url":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png","type":"","width":"","height":""}],"author":"Lee","twitter_card":"summary_large_image","twitter_creator":"@x.com\/leehopkins","twitter_site":"@leehopkins","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Lee","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#article","isPartOf":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/"},"author":{"name":"Lee","@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96"},"headline":"How to get started with podcasting in your organisation","datePublished":"2024-03-04T15:44:46+00:00","dateModified":"2024-03-04T17:24:40+00:00","mainEntityOfPage":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/"},"wordCount":1964,"commentCount":0,"publisher":{"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96"},"image":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#primaryimage"},"thumbnailUrl":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png","articleSection":["Business writing","Podcasting","Social media"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/","url":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/","name":"How to get started with podcasting in your organisation - Surprisingly Lee Hopkins","isPartOf":{"@id":"https:\/\/leehopkins.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#primaryimage"},"image":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#primaryimage"},"thumbnailUrl":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png","datePublished":"2024-03-04T15:44:46+00:00","dateModified":"2024-03-04T17:24:40+00:00","breadcrumb":{"@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#primaryimage","url":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png","contentUrl":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/RSS-Feed-100px.png"},{"@type":"BreadcrumbList","@id":"https:\/\/leehopkins.com\/how-to-get-started-with-podcasting-in-your-organisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leehopkins.com\/"},{"@type":"ListItem","position":2,"name":"How to get started with podcasting in your organisation"}]},{"@type":"WebSite","@id":"https:\/\/leehopkins.com\/#website","url":"https:\/\/leehopkins.com\/","name":"Lee Hopkins - Communicate with passion!","description":"Words, Wit, and Wonder","publisher":{"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leehopkins.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":["Person","Organization"],"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96","name":"Lee","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g42bffe0cce859c54c90a99fcc17222b7","url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","caption":"Lee"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g42bffe0cce859c54c90a99fcc17222b7"},"sameAs":["http:\/\/leehopkins.com\/","https:\/\/www.facebook.com\/BetterCommunicationResults","https:\/\/www.instagram.com\/bettercommunicationresults\/","https:\/\/linkedin.com\/in\/leehopkins","https:\/\/x.com\/x.com\/leehopkins","https:\/\/www.youtube.com\/channel\/UCCh_F3NRqyN1JYfW0Fjo0JA"]}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3039,"url":"https:\/\/leehopkins.com\/vi\/the-popularity-of-podcasting\/","url_meta":{"origin":3028,"position":0},"title":"The popularity of podcasting","author":"Lee","date":"5 Th\u00e1ng 3 2024","format":false,"excerpt":"Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast\u2019s success. Why is podcasting so popular? Podcasting\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3019,"url":"https:\/\/leehopkins.com\/vi\/podcasting-01\/","url_meta":{"origin":3028,"position":1},"title":"Podcasting \u2014 01","author":"Lee","date":"27 Th\u00e1ng 2 2024","format":false,"excerpt":"Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3473,"url":"https:\/\/leehopkins.com\/vi\/turbo-charge-your-marketing-with-podcasting\/","url_meta":{"origin":3028,"position":2},"title":"Turbo-charge your marketing with podcasting","author":"Lee","date":"18 Th\u00e1ng 6 2024","format":false,"excerpt":"Lee Hopkins provides comprehensive podcasting services for marketers, transforming written marketing content into engaging audio experiences. Services include professional narration, studio-quality recording, editing, distribution, and marketing. Enhance your reach, engagement, and accessibility by turning your marketing stories into podcasts. Book a free consultation to start today.","rel":"","context":"Trong &quot;Artificial Intelligence (AI)&quot;","block_context":{"text":"Artificial Intelligence (AI)","link":"https:\/\/leehopkins.com\/vi\/category\/artificial-intelligence-ai\/"},"img":{"alt_text":"Podcasting your books","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting-books-01-landscape-1200px.png?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting-books-01-landscape-1200px.png?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting-books-01-landscape-1200px.png?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting-books-01-landscape-1200px.png?fit=1200%2C686&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting-books-01-landscape-1200px.png?fit=1200%2C686&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3043,"url":"https:\/\/leehopkins.com\/vi\/the-five-golden-rules-of-podcasting\/","url_meta":{"origin":3028,"position":3},"title":"The five golden rules of podcasting","author":"Lee","date":"5 Th\u00e1ng 3 2024","format":false,"excerpt":"I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.\u00a0 Understand the media. You do this by downloading and listening to lots of podcasts from all different genres\u2014comedy, other business podcasts, music, chat, special interests and so on. Listen\u2026","rel":"","context":"Trong &quot;Business writing&quot;","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4189,"url":"https:\/\/leehopkins.com\/vi\/reducing-podcast-production-costs-without-cutting-corners\/","url_meta":{"origin":3028,"position":4},"title":"Reducing podcast production costs without cutting corners","author":"Lee","date":"2 Th\u00e1ng 2 2025","format":false,"excerpt":"This podcast episode explores how businesses can reduce podcast production costs using AI-powered tools. Solutions include automated editing, affordable transcription, AI content creation, marketing automation, and efficient project management - all while maintaining quality and professional standards","rel":"","context":"Trong &quot;Artificial Intelligence (AI)&quot;","block_context":{"text":"Artificial Intelligence (AI)","link":"https:\/\/leehopkins.com\/vi\/category\/artificial-intelligence-ai\/"},"img":{"alt_text":"Better Communication Results podcast","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2025\/02\/BCR-youtube-red.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2025\/02\/BCR-youtube-red.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2025\/02\/BCR-youtube-red.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2025\/02\/BCR-youtube-red.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2025\/02\/BCR-youtube-red.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":14840,"url":"https:\/\/leehopkins.com\/vi\/content-operations-contractor-vietnam\/","url_meta":{"origin":3028,"position":5},"title":"Content Operations Contractor (Mid-level)","author":"Lee","date":"16 Th\u00e1ng 2 2026","format":false,"excerpt":"Mid-level content operations contractor wanted in HCMC or \u0110\u00e0 L\u1ea1t to publish across Substack, Substack Notes, WordPress, YouTube and podcasts using ElevenLabs and Libsyn, with a paid two-week trial followed by a rolling three-month contract","rel":"","context":"Trong &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/leehopkins.com\/vi\/category\/social-media\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2026\/02\/content-operations-contractor-banner.jpg?fit=1200%2C530&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2026\/02\/content-operations-contractor-banner.jpg?fit=1200%2C530&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2026\/02\/content-operations-contractor-banner.jpg?fit=1200%2C530&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2026\/02\/content-operations-contractor-banner.jpg?fit=1200%2C530&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2026\/02\/content-operations-contractor-banner.jpg?fit=1200%2C530&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_likes_enabled":true,"authors":[{"term_id":306,"user_id":1,"is_guest":0,"slug":"leehopkins","display_name":"Lee","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/3028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/comments?post=3028"}],"version-history":[{"count":0,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/3028\/revisions"}],"wp:attachment":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media?parent=3028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/categories?post=3028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/tags?post=3028"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/ppma_author?post=3028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}