{"id":3019,"date":"2024-02-27T14:36:58","date_gmt":"2024-02-27T04:06:58","guid":{"rendered":"https:\/\/leehopkins.com\/?p=3019"},"modified":"2024-02-27T15:27:46","modified_gmt":"2024-02-27T04:57:46","slug":"podcasting-01","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/podcasting-01\/","title":{"rendered":"Podcasting \u2014 01"},"content":{"rendered":"

Podcasting: How to get started with podcasting in your organisation<\/h2>\n\n\n\n

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In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future.<\/p>\n\n\n\n

The potential audience for this blog series is not just organisational communicators looking to extend their organisation\u2019s communication reach, it\u2019s also communicators working for SMEs, micro-businesses, and solo consultants.<\/p>\n\n\n\n

We\u2019ll also have a look at video podcasting, or \u2018vidcasting\u2019 as many call it, but we won\u2019t focus on it as much as we will focus on audio podcasting.<\/p>\n\n\n\n

We\u2019ll also read some case studies and I\u2019m very excited to announce that we will also be listening to some leading lights of YouTube talking about what makes a vidcast successful. The lessons learned from these leading lights applies equally to podcasting.<\/p>\n\n\n\n

We\u2019ll talk about what some leading lights of the business podcast world think about podcasting and how to make best use of the very unique nature of the medium.<\/p>\n\n\n\n

There\u2019s plenty of opinions from experts about how to best manage your podcasts\u2014the experts don\u2019t always agree on everything, which makes the listening more interesting!<\/p>\n\n\n\n

Does that sound good to you? It certainly does to me!<\/p>\n\n\n\n

Okay, let\u2019s get started\u2026 first stop on our journey is to consider what podcasting is and where it came from, because without knowing the history of podcasting you are more likely to try and wrestle with problems that were solved twenty years ago.<\/p>\n\n\n\n

Let\u2019s go!<\/p>\n\n\n\n

What is <\/strong>podcasting<\/strong>?<\/strong><\/h2>\n\n\n\n

Originally defined as an audio file that was delivered to you automatically via really simple syndication (aka \u2018RSS\u2019), the term \u201cpodcasting\u201d has now come to embody many different facets of audio on the web.<\/p>\n\n\n\n

A quick way of explaining them these days is to call them mini radio shows that you can listen to when and where you choose\u2014be that at your computer during lunch, on the commute to work or walking your dog. You could be folding the laundry, painting the walls, or taking a road trip.<\/p>\n\n\n\n

The content of that audio media varies considerably.<\/p>\n\n\n\n

Quite often video is also bundled into the \u201cpodcast\u201d category. Although this report doesn\u2019t go into detail about how to produce video for podcasts, or vidcasts as they\u2019re also known, I\u2019ve included a couple of case studies to illustrate how some organisations are adding this to the mix.<\/p>\n\n\n\n

The early adopters of this new information distribution channel called podcasting used it predominantly as their own music radio station; indeed, you could call podcasting \u2018radio with a rewind button\u2019. But once the costs of production (almost zero) became known to businesses and consultants it was only a matter of time before all sorts of material became available by RSS subscription.<\/p>\n\n\n\n

Today you can subscribe to:<\/p>\n\n\n\n