The Adelaide Show<\/a><\/strong> is a long-running podcast and labour of love for its creator, Steve Davis. Steve, a highly experienced and well-qualified professional marketer, makes a living out of helping small businesses maximise their marketing in this age of social media. This includes not only the usual suspects of the online life\u2014Facebook, Instagram, YouTube, TikTok\u2014but also podcasts.<\/p>\n\n\n\nSteve and I entirely separately but contemporaneously started exploring and eventually consulting on the business use of social media in the very early 2000s. We led the pack and created paths for other business communicators around the world to follow. When podcasting emerged as a viable communication technology, independently of each other Steve and I became among the first podcasters in Australia. When YouTube and vidcasting emerged, we once again led the Aussie pack. I moved onto public speaking stages around Australia and the world, evangelising social media for business, and wrote some bestselling books on the topic, while at the exact same time Steve dominated Adelaide, South Australia, and Darwin with precisely the same enthusiasm and results. I wrote, and Steve built an enviable client base.<\/p>\n\n\n\n
I mention this because with such a pedigree and vastness of experience, it is going to be very difficult to a) find any fault with what Steve is currently doing to promote The Adelaide Show podcast, and b) come up with something new and fresh, because if he\u2019s not currently doing it, he has already tried it and found it underwhelming in its results.<\/p>","protected":false},"excerpt":{"rendered":"
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Podcasts have taken centre stage in the audio sector, with the 2022 Infinite Dial study finding that average time spent listening to podcasts surged to seven hours and six minutes per week, up from five hours in\u2026","rel":"","context":"Trong "Business writing"","block_context":{"text":"Business writing","link":"https:\/\/leehopkins.com\/vi\/category\/business-writing\/"},"img":{"alt_text":"Podcasting in 2024","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/05\/Podcasting_V2_more_red.png?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3043,"url":"https:\/\/leehopkins.com\/vi\/the-five-golden-rules-of-podcasting\/","url_meta":{"origin":1718,"position":5},"title":"The five golden rules of podcasting","author":"Lee","date":"5 Th\u00e1ng 3 2024","format":false,"excerpt":"I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.\u00a0 Understand the media. 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