{"id":1713,"date":"2023-05-15T00:53:46","date_gmt":"2023-05-14T15:23:46","guid":{"rendered":"https:\/\/leehopkins.com\/?p=1713"},"modified":"2023-05-15T01:00:20","modified_gmt":"2023-05-14T15:30:20","slug":"creating-killer-content-blogpost-week-04","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/creating-killer-content-blogpost-week-04\/","title":{"rendered":"Creating Killer Content, blogpost Week 04"},"content":{"rendered":"

Podcasts. I love them. I\u2019ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). I was also the first foreign correspondent on the ground-breaking \u2018For Immediate Release\u2019 internationally-focused podcast for business communicators in 2005 (Hopkins).<\/p>\n\n\n\n

Podcasts allow the listener to multitask, to attend to washing up, or drive their car, or hang the washing out on the line. The listener can walk the dog or the baby, wash the car, fix a child\u2019s bike. All this and more.<\/p>\n\n\n\n

At first, podcasts were hosted by either one or two-people, and resembled a radio show\u2014the more technically skilled podcasters utilised sound effects and music. A little while later, adverts started showing up in shows, pointing the way to a new and far more professional publication.<\/p>\n\n\n\n

In the early days of podcasting, this level of production required sophisticated skills and the patience to grapple with audio editing software such as \u2018Audacity\u2019, \u2018SoundForge\u2019 and, later, Adobe\u2019s powerhouse \u2018Audition\u2019. But in the last few years many podcasters have taken advantage of the power and user simplicity of all-in-1 tools such as the R\u00d8DECaster Pro II (R\u00d8DE).<\/p>\n\n\n\n

Famous Canadian podcaster Mitch Joel recently updated yet again his \u2018how to start a podcast\u2019 article (Joel). It is very much recommended reading and has the support of the business communication community, who have repeatedly shared the latest editions of the article to their networks.<\/p>\n\n\n\n

Podcasting is easy to do once you come to grips with the technical requirements (how to record, how to post online, how to ensure people can find your podcast). These aren\u2019t difficult hurdles to overcome, and once tackled will allow the would-be podcaster to enter a whole new world of customer engagement and outreach. Like traditional radio, it can be a compelling medium when done right.<\/p>\n\n\n\n

\n\n\n\n

Hopkins, L.J. “Report to for Immediate Release Podcast.” translated by Lee Hopkins, Hobson & Holtz, 2011 2011. https:\/\/leehopkins.com\/wp-content\/uploads\/2023\/03\/fir-qld-floods-report-2016_03_29-12_48_12-UTC.mp3<\/a>.<\/p>\n\n\n\n

Joel, Mitch. “The Complete \u201cHow to Podcast\u201d Guide.” Six Pixels https:\/\/www.sixpixels.com\/articles\/archives\/the-complete-how-to-podcast-guide-2023-edition\/<\/a>. Accessed 25th March 2023.<\/p>\n\n\n\n

R\u00d8DE. “R\u00f8decaster Pro Ii: Podcast Production Studio.” https:\/\/rode.com\/en\/interfaces-and-mixers\/rodecaster-series\/rodecaster-pro-ii<\/a>. Accessed 27th March 2023.<\/p>","protected":false},"excerpt":{"rendered":"

Podcasts. I love them. I\u2019ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). 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