{"id":1707,"date":"2023-05-15T00:48:12","date_gmt":"2023-05-14T15:18:12","guid":{"rendered":"https:\/\/leehopkins.com\/?p=1707"},"modified":"2023-05-15T00:48:15","modified_gmt":"2023-05-14T15:18:15","slug":"creating-killer-content-blogpost-01","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/creating-killer-content-blogpost-01\/","title":{"rendered":"Creating Killer Content Blogpost 01"},"content":{"rendered":"

What are we as writers if not improvisers? Some of us plan out our work, filling in every gap before putting fingers to keyboard, others of us are \u2018pantsers\u2019, writers who write by the seat of their pants, never knowing what\u2019s going to happen next, but trusting in their muse that inspiration will strike. Both types of writers, I contend, are reliant on improvisation more than perhaps we realise.<\/p>\n\n\n\n

The pantser, of course, relies on their skills at improvisation to create plot, characters, theme, and so on; the \u2018planner\u2019 calls upon inspiration when filling in the gaps of the same.<\/p>\n\n\n\n

Where writers are not so good is coincidentally where the new 400lb gorilla in the room\u2014Artificial Intelligence (AI)\u2014is exceedingly weak: Expressing vulnerability and using that vulnerability to create something special, out of the ordinary, and very much not mundane.<\/p>\n\n\n\n

As the American academic and author Bren\u00e9 Brown says, \u201cThere\u2019s no such thing as creative people and non-creative people. There are only people who use their creativity and people who don\u2019t. Unused creativity isn’t benign. It lives within us until it\u2019s expressed, neglected to death, or suffocated by resentment and fear.  (Brown)<\/p>\n\n\n\n

Brown also says, \u201cVulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity. It is the source of hope empathy, accountability, and authenticity.\u201d (Emily).<\/p>\n\n\n\n

I have been very vocal to my network about the invincible march of AI writing bots. Whilst my peers largely hold the opinion that the history of technology strongly suggests AI will take a very long time to mature, far longer than we likely at first think, I am betting on AI to be able to replace the creative writer within eighteen months. Already, two influential and very large British newspapers have owned up to using AI to write articles for their newspapers and websites (Sweney).<\/p>\n\n\n\n

Why am I so bullish? Because my experience of the birth of the business use of websites and then social media shows that new technology (blogs, etc.,) can infiltrate and take over existing structures far more quickly than the incumbent managers would ever predict (\u201cWhy do I need a website, I already have a fax?\u201d \u201cWhy do I need everyone to have an email address, my PA has one, that\u2019s all we need\u201d, \u201cWhy do I need to blog when we already have a website?\u201d).<\/p>\n\n\n\n

Currently, if you ask a Creative Writing AI what they can\u2019t do, they will reply that, inter alia, they cannot \u2018create\u2019, nor can they write with \u2018emotion\u2019.<\/p>\n\n\n\n

Give them eighteen months.<\/p>\n\n\n\n

\n\n\n\n

Brown, Bren\u00e9. “Here’s What I’ve Learned About Creativity from the World of Wholehearted Living and Loving.” Facebook https:\/\/www.facebook.com\/brenebrown\/photos\/heres-what-ive-learned-about-creativity-from-the-world-of-wholehearted-living-an\/2025825780765854\/<\/a>. Accessed 6th March 2023.<\/p>\n\n\n\n

Emily. “25 Bren\u00e9 Brown Quotes on Vulnerability That Will Change Your Life.” A Thousand Lights https:\/\/athousandlights.com\/brene-brown-quotes-on-vulnerability\/<\/a>. Accessed 6th March 2023.<\/p>\n\n\n\n

Sweney, Mark. “Mirror and Express Owner Publishes First Articles Written Using Ai.” The Guardian (UK) https:\/\/www.theguardian.com\/business\/2023\/mar\/07\/mirror-and-express-owner-publishes-first-articles-written-using-ai<\/a>. Accessed 8th March 2023.<\/p>","protected":false},"excerpt":{"rendered":"

What are we as writers if not improvisers? Some of us plan out our work, filling in every gap before putting fingers to keyboard, others of us are \u2018pantsers\u2019, writers who write by the seat of their pants, never knowing what\u2019s going to happen next, but trusting in their muse that inspiration will strike. Both…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[33,32],"ppma_author":[306],"class_list":["post-1707","post","type-post","status-publish","format-standard","hentry","category-creative-writing","tag-creative","tag-creativity"],"yoast_head":"\nCreating Killer Content Blogpost 01 - Surprisingly Lee Hopkins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/creating-killer-content-blogpost-01\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Killer Content Blogpost 01 - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"What are we as writers if not improvisers? 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I don\u2019t think so. I find it very hard to turn a long piece of writing into something short,\u2026","rel":"","context":"Trong "Creative Writing"","block_context":{"text":"Creative Writing","link":"https:\/\/leehopkins.com\/vi\/category\/creative-writing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1709,"url":"https:\/\/leehopkins.com\/vi\/creating-killer-content-blogpost-week-02\/","url_meta":{"origin":1707,"position":4},"title":"Creating Killer Content, Blogpost Week 02","author":"Lee","date":"15 Th\u00e1ng 5 2023","format":false,"excerpt":"Passion. Passion. Passion. Great writing\u2014writing that moves the reader\u2014has at its heart \u2018Passion\u2019, passion that comes from vulnerability (Brown). Making ourselves vulnerable, opening ourselves to possible criticism, is fraught with danger. Scary. Possibly soul destroying, at least for a moment or three. 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As AI evolves, it promises even greater precision in connecting brands with their audiences","rel":"","context":"Trong "Artificial Intelligence (AI)"","block_context":{"text":"Artificial Intelligence (AI)","link":"https:\/\/leehopkins.com\/vi\/category\/artificial-intelligence-ai\/"},"img":{"alt_text":"Tone and voice analysis by AI","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/10\/LinkedIn-article-header-image.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/10\/LinkedIn-article-header-image.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/10\/LinkedIn-article-header-image.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/10\/LinkedIn-article-header-image.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/10\/LinkedIn-article-header-image.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_likes_enabled":true,"authors":[{"term_id":306,"user_id":1,"is_guest":0,"slug":"leehopkins","display_name":"Lee","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":0,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"wp:attachment":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/tags?post=1707"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/ppma_author?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}