{"id":1097,"date":"2021-12-04T16:01:17","date_gmt":"2021-12-04T05:31:17","guid":{"rendered":"https:\/\/leehopkins.com\/?p=1097"},"modified":"2021-12-04T19:01:13","modified_gmt":"2021-12-04T08:31:13","slug":"5-ways-to-structure-a-presentation-for-maximum-effect-2","status":"publish","type":"post","link":"https:\/\/leehopkins.com\/vi\/5-ways-to-structure-a-presentation-for-maximum-effect-2\/","title":{"rendered":"5 ways to structure a presentation for maximum effect"},"content":{"rendered":"<p><strong>When creating an outline structure for a presentation we are about to give<\/strong>\u00a0\u2014 whether that presentation is in writing, via personal delivery, or via multimedia \u2014 there are five basic ways to organise that structure for maximum effect:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>by&nbsp;<strong>Time<\/strong><\/li><li>by&nbsp;<strong>Space<\/strong><\/li><li>by&nbsp;<strong>Problem &amp; Solution<\/strong><\/li><li>by&nbsp;<strong>Cause &amp; Effect<\/strong><\/li><li>by&nbsp;<strong>Motivation<\/strong><\/li><\/ul>\n\n\n\n<p>Let&#8217;s consider each in turn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Structuring your presentation by Time<\/h3>\n\n\n\n<p>Let&#8217;s suppose that your presentation is on the growth of internet presence in businesses.<\/p>\n\n\n\n<p><strong>Your thesis could be:<\/strong><br>Businesses are rapidly increasing their presence on the internet because of market pressures.<\/p>\n\n\n\n<p>Your organising structure could therefore be:<\/p>\n\n\n\n<p>In January 1998 only X% of businesses had an internet presence of some sort \u2014 a website or email address \u2014 (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>By January 2010 this had grown to Y% (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>By January 2021 this had grown to Z% (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>And so on, leading to your conclusion(s).<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Structuring your presentation by Space<\/h3>\n\n\n\n<p><strong>Thesis:<\/strong><br>We should structure our new global call centre in Adelaide, Australia<\/p>\n\n\n\n<p><strong>Why:<\/strong><br>Adelaide is the best location (because)<br>1. Access to highly trained and motivated staff<br>2. English is their first language<br>3. Cheaper cost of living compared to other mainland cities<\/p>\n\n\n\n<p>A. It&#8217;s a better choice than Brisbane, Australia (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>B. It&#8217;s a better choice than India (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>C. It&#8217;s a better choice than Ireland (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0reason<\/p>\n\n\n\n<p>&#8230;and so on.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Structuring your presentation by Problem &amp; Solution<\/h3>\n\n\n\n<p><strong>Thesis:<\/strong><br>This change proposal should be adopted (because)<\/p>\n\n\n\n<p>1. There is a need for the proposed change (because)<\/p>\n\n\n\n<p>A. There is harm in what we are currently doing<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<\/p>\n\n\n\n<p>B. The harm is significant (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<\/p>\n\n\n\n<p>C. The harm is directly relevant to the audience (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example<\/p>\n\n\n\n<p>2. This proposal is the best alternative (because)<\/p>\n\n\n\n<p>A. The proposal is reasonable (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example of how it will solve the problem<\/p>\n\n\n\n<p>B. The proposal is practical (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example of cost:benefit analysis<\/p>\n\n\n\n<p>C. The proposal is desirable (because)<br>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0example of how it solves the problems without creating new ones<\/p>\n\n\n\n<p><strong>3. Summary<\/strong>\u00a0\u2014 a final upbeat statement that leaves your audience thinking positively about your proposal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Structuring your presentation by Cause &amp; Effect<\/h3>\n\n\n\n<p><strong>Thesis:<\/strong><br>Internal employee communication vehicles need to be formally introduced<\/p>\n\n\n\n<p><strong>Cause 1:<\/strong><br>Employees have no direct chain of communication with senior management<\/p>\n\n\n\n<p><strong>Effects 1:<\/strong><\/p>\n\n\n\n<p>1. Employees are gossiping negatively over internal email and in the breakout rooms about possible managment initiatives that not even management have considered yet<\/p>\n\n\n\n<p>2. Call centre schedule adherence times are blowing out; people are taking longer breaks than allotted, disrupting traffic and causing longer queues<\/p>\n\n\n\n<p>3. Anecdotal evidence from floor-walking supervisors is that staff are accessing online job boards more and more<\/p>\n\n\n\n<p>4. Engagement scores on recent half-yearly surveys are trending downwards<\/p>\n\n\n\n<p>5. The number of unsolicited resumes sent in to the company has markedly decreased recently<\/p>\n\n\n\n<p><strong>Cause 2:<\/strong><br>Managers are so busy managing KPIs and statistics that they&#8217;ve forgotten to manage their people<\/p>\n\n\n\n<p><strong>Effects 2:<\/strong><\/p>\n\n\n\n<p>1. Effect<\/p>\n\n\n\n<p>2. Effect<\/p>\n\n\n\n<p>3. Effect &#8230;<\/p>\n\n\n\n<p><strong>Solution:<\/strong><br>Implement a formal top-down and bottom-up communication process and channel to help reduce the gossiping and increase engagement<\/p>\n\n\n\n<p><strong>Call to Action:<\/strong>\u00a0Implement management blogs<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Structuring your presentation by motivation<\/h3>\n\n\n\n<p>Based on Monroe&#8217;s 1935 work, the Motivation Model is a fantastic way of structuring your ideas. It works because it follows a predictable pattern of thinking.<\/p>\n\n\n\n<p>The steps are:<\/p>\n\n\n\n<p><strong>1. Attention<\/strong>\u00a0\u2014 get their attention; make them\u00a0<strong>want<\/strong>\u00a0to pay attention<\/p>\n\n\n\n<p><strong>2. Need<\/strong>\u00a0\u2014 describe a problem so that the receiver responds with &#8220;something needs to be done&#8221; or &#8220;I need this information&#8221;<\/p>\n\n\n\n<p><strong>3. Satisfaction<\/strong>\u00a0\u2014 present a solution to the problem so that the receiver thinks &#8220;this is what should be done&#8221; or &#8220;this information is useful and helps me understand&#8221;<\/p>\n\n\n\n<p><strong>4. Visualisation<\/strong>\u00a0\u2014 show the consequences of doing or\u00a0<strong>not<\/strong>\u00a0doing what is asked for in the &#8216;satisfaction&#8217; stage. Your goal is to have the receiver think &#8220;if I do this I will be in a better position&#8221; or &#8220;if I don&#8217;t do this I will be in a worse position&#8221;<\/p>\n\n\n\n<p><strong>5. Action<\/strong>\u00a0\u2014 a call to action; you want the receiver to say &#8220;I will do as you suggest&#8221; or &#8220;I believe you&#8221; or &#8220;I now feel strongly about this&#8221;.<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>As communicators we have access to five fantastic outlining tools to help us structure our presentations for better reception. They are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>structure by&nbsp;<strong>Time<\/strong><\/li><li>structure by&nbsp;<strong>Space<\/strong><\/li><li>structure by&nbsp;<strong>Problem &amp; Solution<\/strong><\/li><li>structure by&nbsp;<strong>Cause &amp; Effect<\/strong>; and<\/li><li>structure by&nbsp;<strong>Motivation<\/strong><\/li><\/ul>\n\n\n\n<p>Pick your tool and&nbsp;<strong>outline your way to a better communication result!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When creating an outline structure for a presentation we are about to give\u00a0\u2014 whether that presentation is in writing, via personal delivery, or via multimedia \u2014 there are five basic ways to organise that structure for maximum effect: by&nbsp;Time by&nbsp;Space by&nbsp;Problem &amp; Solution by&nbsp;Cause &amp; Effect by&nbsp;Motivation Let&#8217;s consider each in turn. 1. Structuring your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-business-writing","category-nonverbal-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 ways to structure a presentation for maximum effect - Surprisingly Lee Hopkins<\/title>\n<meta name=\"description\" content=\"Lee Hopkins: &quot;As communicators we have access to five fantastic outlining tools to help us structure our presentations for better reception.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/5-ways-to-structure-a-presentation-for-maximum-effect-2\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to structure a presentation for maximum effect - 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