{"id":658,"date":"2021-10-16T21:26:22","date_gmt":"2021-10-16T10:56:22","guid":{"rendered":"https:\/\/leehopkins.com\/?page_id=658"},"modified":"2024-07-18T01:15:20","modified_gmt":"2024-07-17T15:45:20","slug":"business-writing","status":"publish","type":"page","link":"https:\/\/leehopkins.com\/vi\/business-writing\/","title":{"rendered":"Business writing"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLTcnNOm2LuPoNWMysW30Zt-TrgLL_Nyo3\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"700\" height=\"394\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=700%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-3640 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?resize=1980%2C1114&amp;ssl=1 1980w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/07\/BCR-link-image-to-YT-playlist-1.png?w=2100&amp;ssl=1 2100w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-communicate-with-passion\">&#8220;Communicate with passion!&#8221;<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">I have been helping businesses develop their online communications since 1997. <\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">I have written multiple books on&nbsp;<a href=\"https:\/\/leehopkins.com\/vi\/social-media-for-business\/\"><strong>social media<\/strong><\/a>&nbsp;and how businesses can take advantage of it to increase profits, diversify brand exposure, invite new audiences, and relate to the public. I have spoken about business communication around the world, in San Francisco, Dubai, Doha and around Australia in all the capital cities.  <\/p>\n\n\n\n<p class=\"\">Over the years I have recorded many<strong> <\/strong>videos (I was the first business communicator in Australia to record regular vidcasts). Here&#8217;s some of my most recent <strong><a href=\"https:\/\/leehopkins.com\/vi\/business-writing\/\">videos<\/a><\/strong>. And here&#8217;s some of my <strong><a href=\"https:\/\/www.youtube.com\/@LeeHopkins\/videos?view=0&amp;sort=dd&amp;shelf_id=0\">earlier videos<\/a><\/strong>. <\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">I have written and run workshops and presentations on business communication and social media (view some&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.slideshare.net\/leehopkins\/presentations\" target=\"_blank\"><strong>slide decks<\/strong><\/a>) as well as written many business communication plans. <\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">I use AI to create powerful and compelling marketing communication plans.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"is-style-default wp-block-image size-large\"><a href=\"https:\/\/leehopkins.com\/vi\/lee-hopkins-testimonials\/\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"700\" height=\"394\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/testimonials-bnw-1200px.png?resize=700%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-1033 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/testimonials-bnw-1200px.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/testimonials-bnw-1200px.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/testimonials-bnw-1200px.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/testimonials-bnw-1200px.png?w=1200&amp;ssl=1 1200w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">View some <strong><a href=\"https:\/\/leehopkins.com\/vi\/lee-hopkins-testimonials\/\">testimonials<\/a><\/strong><\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"\">View some of my&nbsp;<a href=\"https:\/\/leehopkins.com\/vi\/category\/business-writing\/\"><strong>business writing<\/strong><\/a> on my blog.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">Read more about my business writing below.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">Visit my old website and read the nearly <strong><a href=\"https:\/\/web.archive.org\/web\/20160315222431\/http:\/\/leehopkins.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">300 business communication articles<\/a><\/strong> on my old site (before malware took it and my <strong><a href=\"https:\/\/web.archive.org\/web\/20160523014138\/http:\/\/www.leehopkins.net\/\">old blog<\/a> <\/strong>down).  <\/p>\n<\/blockquote>\n\n\n\n<figure class=\"is-style-default wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"700\" height=\"394\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/clients.png?resize=700%2C394&#038;ssl=1\" alt=\"\" class=\"wp-image-1035 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/clients.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/clients.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/clients.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/clients.png?w=1120&amp;ssl=1 1120w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/leehopkins.com\/vi\/lee-hopkins-clients\/\">Clients<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/10\/business-writing-voiceover.mp3\"><\/audio><figcaption class=\"wp-element-caption\">Click on the play arrow to get a feel for how I communicate. <\/figcaption><\/figure>\n\n\n\n<p class=\"\">Just as you shouldn&#8217;t trust your social media presence to your intern, so you shouldn&#8217;t trust your business communication to anyone but a seasoned professional, someone who understands business in all its complexity and nuance. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><a href=\"mailto:lee@leehopkins.com\" target=\"_blank\" rel=\"noreferrer noopener\">Email me<\/a><\/strong> <br>lee@leehopkins.com<\/td><td><a href=\"tel:+61410642052\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Call me<\/strong><\/a> <br>0410 642 052<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Lee Hopkins, a seasoned business communicator since 1997, offers expert business writing and communication services. He enhances online communication through books, workshops, and AI-driven marketing plans, providing clients with strategic insights and compelling content to boost their business success.<\/p>","protected":false},"author":1,"featured_media":3450,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-658","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business writing - Surprisingly Lee Hopkins<\/title>\n<meta name=\"description\" content=\"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/business-writing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business writing - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leehopkins.com\/vi\/business-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Surprisingly Lee Hopkins\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T15:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Hopkins-Oct-2021-24-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leehopkins\" \/>\n<meta name=\"twitter:label1\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/\",\"name\":\"Business writing - Surprisingly Lee Hopkins\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1\",\"datePublished\":\"2021-10-16T10:56:22+00:00\",\"dateModified\":\"2024-07-17T15:45:20+00:00\",\"description\":\"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1\",\"width\":1200,\"height\":801,\"caption\":\"Lee Hopkins, business communication consultant\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/business-writing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leehopkins.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business writing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/\",\"name\":\"Lee Hopkins - Communicate with passion!\",\"description\":\"Words, Wit, and Wonder\",\"publisher\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leehopkins.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\",\"name\":\"Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"caption\":\"Lee\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\"},\"sameAs\":[\"http:\\\/\\\/leehopkins.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/BetterCommunicationResults\",\"https:\\\/\\\/www.instagram.com\\\/bettercommunicationresults\\\/\",\"https:\\\/\\\/linkedin.com\\\/in\\\/leehopkins\",\"https:\\\/\\\/x.com\\\/x.com\\\/leehopkins\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCCh_F3NRqyN1JYfW0Fjo0JA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business writing - Surprisingly Lee Hopkins","description":"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leehopkins.com\/vi\/business-writing\/","og_locale":"vi_VN","og_type":"article","og_title":"Business writing - Surprisingly Lee Hopkins","og_description":"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.","og_url":"https:\/\/leehopkins.com\/vi\/business-writing\/","og_site_name":"Surprisingly Lee Hopkins","article_publisher":"https:\/\/www.facebook.com\/BetterCommunicationResults","article_modified_time":"2024-07-17T15:45:20+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Hopkins-Oct-2021-24-1200px.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@leehopkins","twitter_misc":{"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"2 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leehopkins.com\/business-writing\/","url":"https:\/\/leehopkins.com\/business-writing\/","name":"Business writing - Surprisingly Lee Hopkins","isPartOf":{"@id":"https:\/\/leehopkins.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leehopkins.com\/business-writing\/#primaryimage"},"image":{"@id":"https:\/\/leehopkins.com\/business-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1","datePublished":"2021-10-16T10:56:22+00:00","dateModified":"2024-07-17T15:45:20+00:00","description":"Lee Hopkins specializes in business communication services, offering expert writing, AI-driven marketing plans, and global workshops to enhance online business success.","breadcrumb":{"@id":"https:\/\/leehopkins.com\/business-writing\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leehopkins.com\/business-writing\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/leehopkins.com\/business-writing\/#primaryimage","url":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1","contentUrl":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/06\/Lee-Hopkins-Oct-2021-24-1200px.jpg?fit=1200%2C801&ssl=1","width":1200,"height":801,"caption":"Lee Hopkins, business communication consultant"},{"@type":"BreadcrumbList","@id":"https:\/\/leehopkins.com\/business-writing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leehopkins.com\/"},{"@type":"ListItem","position":2,"name":"Business writing"}]},{"@type":"WebSite","@id":"https:\/\/leehopkins.com\/#website","url":"https:\/\/leehopkins.com\/","name":"Lee Hopkins - Communicate with passion!","description":"Words, Wit, and Wonder","publisher":{"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leehopkins.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":["Person","Organization"],"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96","name":"Lee","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","caption":"Lee"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g"},"sameAs":["http:\/\/leehopkins.com\/","https:\/\/www.facebook.com\/BetterCommunicationResults","https:\/\/www.instagram.com\/bettercommunicationresults\/","https:\/\/linkedin.com\/in\/leehopkins","https:\/\/x.com\/x.com\/leehopkins","https:\/\/www.youtube.com\/channel\/UCCh_F3NRqyN1JYfW0Fjo0JA"]}]}},"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2,"url":"https:\/\/leehopkins.com\/vi\/about-3\/","url_meta":{"origin":658,"position":0},"title":"Your partner in adapting, thriving, and growing in Vietnam.","author":"Lee","date":"6 Th\u00e1ng 4 2025","format":false,"excerpt":"Calm doesn\u2019t mean passive. Clarity doesn\u2019t mean cold. I\u2019m Lee Hopkins\u2014a counselling psychologist, expat coach, and communication consultant with 30+ years\u2019 experience helping people lead with integrity and live with intention. I\u2019ve worked with executives, creatives, diplomats, and entrepreneurs across Australia and Asia. I know what it\u2019s like to lead\u2026","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"Lee Hopkins - Writer, consultant, contrarian thinker","src":"https:\/\/i0.wp.com\/vietleadershipcoach.com\/wp-content\/uploads\/2025\/04\/Lee-Hopkins-Oct-2021-2-1200x530-1-1024x452.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/vietleadershipcoach.com\/wp-content\/uploads\/2025\/04\/Lee-Hopkins-Oct-2021-2-1200x530-1-1024x452.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/vietleadershipcoach.com\/wp-content\/uploads\/2025\/04\/Lee-Hopkins-Oct-2021-2-1200x530-1-1024x452.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/vietleadershipcoach.com\/wp-content\/uploads\/2025\/04\/Lee-Hopkins-Oct-2021-2-1200x530-1-1024x452.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2717,"url":"https:\/\/leehopkins.com\/vi\/business-mini-books\/","url_meta":{"origin":658,"position":1},"title":"Business mini-books","author":"Lee","date":"24 Th\u00e1ng 12 2023","format":false,"excerpt":"I've spent nearly 30 years writing for business, and helping businesses communicate better for better results. Here's some of the many mini-books I've written for clients to help them move to the next stage. Enjoy! Internet business: 20 secrets you NEED to know about you, your business, and the internet\u2026","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"Lee Hopkins, author, wrote this mini-book, 'Internet business: 20 secrets you NEED to know about you, your business and the internet","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2023\/12\/20-secrets-cover03.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":167,"url":"https:\/\/leehopkins.com\/vi\/about\/","url_meta":{"origin":658,"position":2},"title":"About me","author":"Lee","date":"20 Th\u00e1ng 2 2021","format":false,"excerpt":"Lee Hopkins from Adelaide is a diverse professional specializing in business communication, social media consulting, writing, and photography. Highly regarded for his expertise, Hopkins effectively manages and executes projects, inspiring and educating clients to command attention in a competitive market.","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"Lee Hopkins of Adelaide, South Australia - 2021","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-21-1200px.jpg?fit=1200%2C780&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-21-1200px.jpg?fit=1200%2C780&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-21-1200px.jpg?fit=1200%2C780&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-21-1200px.jpg?fit=1200%2C780&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-21-1200px.jpg?fit=1200%2C780&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3363,"url":"https:\/\/leehopkins.com\/vi\/achievements\/","url_meta":{"origin":658,"position":3},"title":"Achievements","author":"Lee","date":"15 Th\u00e1ng 6 2024","format":false,"excerpt":"Lee Hopkins has an illustrious career, including roles such as a Channel Producer for Rupert Murdoch, pioneering PR podcaster in Australia, and top-rated blogger. He authored best-selling social media guides, received multiple blogging awards, ran a successful consultancy, and transitioned into psychotherapy and creative writing.","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":57,"url":"https:\/\/leehopkins.com\/vi\/social-media-for-business\/","url_meta":{"origin":658,"position":4},"title":"Social media for business","author":"Lee","date":"20 Th\u00e1ng 2 2021","format":false,"excerpt":"Since 2005, I have been at the forefront of business communication in Australia and how social media affects businesses. I have written three books and three ebooks to help businesses come to grips with the scary world of social media. I have several of those books currently in their 'second\u2026","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":842,"url":"https:\/\/leehopkins.com\/vi\/in-house-training\/","url_meta":{"origin":658,"position":5},"title":"In-house training","author":"Lee","date":"3 Th\u00e1ng m\u01b0\u1eddi m\u1ed9t 2021","format":false,"excerpt":"I OFFER one- and two-day\u00a0in-house workshops on online business communication, covering both the tactical essentials to get your organisation started and the more in-depth strategic issues. Harnessing the latest tools to time-effectively manage your online reputation and relationships, you will learn how to make your online communication activities successful. You\u2026","rel":"","context":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","block_context":{"text":"B\u00e0i t\u01b0\u01a1ng t\u1ef1","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":0,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages\/658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media\/3450"}],"wp:attachment":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media?parent=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}