{"id":57,"date":"2021-02-20T00:28:45","date_gmt":"2021-02-19T13:58:45","guid":{"rendered":"https:\/\/leehopkins.com\/?page_id=57"},"modified":"2024-01-31T10:57:52","modified_gmt":"2024-01-31T00:27:52","slug":"social-media-for-business","status":"publish","type":"page","link":"https:\/\/leehopkins.com\/vi\/social-media-for-business\/","title":{"rendered":"Social media for business"},"content":{"rendered":"<p class=\"\">Since 2005, I have been at the forefront of business communication in Australia and how social media affects businesses.<\/p>\n\n\n\n<p class=\"\">I have written three books and three ebooks to help businesses come to grips with the scary world of social media. I have several of those books currently in their &#8216;second edition&#8217; construction. <\/p>\n\n\n\n<p class=\"\">The wonderful thing about social media is the strategy behind the effective use of social media has never changed. You need solid strategy if you are not going to waste your time and money spinning your wheels while you try out one platform after another. <strong>I can help you plan your strategy.<\/strong> <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\"><strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/02\/CookHopkins-SocialMediaWhitePaper-2008.pdf\">Social media<\/a><\/strong>: Or how we stopped worrying and learned to love communication<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"580\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=580%2C580&#038;ssl=1\" alt=\"Social Media: The new business communication landscape. Written by Lee Hopkins\" class=\"wp-image-2902 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red.png?w=1080&amp;ssl=1 1080w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/580;\" \/><figcaption class=\"wp-element-caption\">Social Media: The new business communication landscape <\/figcaption><\/figure>\n\n\n\n<p class=\"\">Social media: The new <strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/02\/2018-Social-Media-New-Business-Com-Landscape.pdf\">business communication landscape<\/a><\/strong> (extract) <strong><a href=\"https:\/\/amzn.asia\/d\/c4OGpf7\">Kindle version<\/a> <\/strong>(extract) <\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"580\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?resize=580%2C580&#038;ssl=1\" alt=\"Making social media work for your business. Author: Lee Hopkins\" class=\"wp-image-2906 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/WorkForBusiness_Red.png?w=1080&amp;ssl=1 1080w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/580;\" \/><figcaption class=\"wp-element-caption\">Making social media work for your business. Author: Lee Hopkins<\/figcaption><\/figure>\n\n\n\n<p class=\"\"><strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/02\/2018-Making-Social-Media-Work-for-Your-Business.pdf\">Making social media work<\/a><\/strong> for your business <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"580\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?resize=580%2C580&#038;ssl=1\" alt=\"Measuring the impact and ROI of social media. Author: Lee Hopkins\" class=\"wp-image-2905 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/MeasuringImpact_3D_red.png?w=1080&amp;ssl=1 1080w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/580;\" \/><figcaption class=\"wp-element-caption\">Measuring the impact and ROI of social media<\/figcaption><\/figure>\n\n\n\n<p class=\"\">Measuring the <strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/02\/2018-Measuring-the-Impact-and-ROI-of-Social-Media.pdf\">impact and ROI<\/a><\/strong> of social media <\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"580\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?resize=580%2C580&#038;ssl=1\" alt=\"\" class=\"wp-image-2898 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2024\/01\/Podcasting_V2_more_red-1.png?w=1080&amp;ssl=1 1080w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/580;\" \/><figcaption class=\"wp-element-caption\">Definitive guide to podcasting for organisations (second edition), written by Lee Hopkins<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">How to get started with <strong><a href=\"https:\/\/amzn.asia\/d\/4Ky83F2\">podcasting<\/a><\/strong> in your organisation (second edition)<br>Figure 1: <strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/PodcastTemplate-01.pdf\">Podcasting for business<\/a><\/strong> template (pdf)  <\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\"><strong><a href=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2021\/02\/Twitter-mastery-for-business.pdf\">Twitter<\/a> <\/strong>mastery for business <\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><a href=\"mailto:lee@leehopkins.com\" target=\"_blank\" rel=\"noreferrer noopener\">Email me<\/a><\/strong><br>lee@leehopkins<\/td><td><a href=\"tel:+61410642052\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Call me<\/strong><\/a><br>0410 642 052<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"is-style-default wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"580\" height=\"387\" data-src=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-10-1200px.jpg?resize=580%2C387&#038;ssl=1\" alt=\"Lee Hopkins and some of his written works around using social media for better business communication \" class=\"wp-image-866 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-10-1200px.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-10-1200px.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-10-1200px.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/leehopkins.com\/wp-content\/uploads\/2021\/11\/Lee-Hopkins-Oct-2021-10-1200px.jpg?w=1200&amp;ssl=1 1200w\" data-sizes=\"(max-width: 580px) 100vw, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/387;\" \/><figcaption class=\"wp-element-caption\">Lee Hopkins<\/figcaption><\/figure>\n\n\n\n<p class=\"\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Since 2005, I have been at the forefront of business communication in Australia and how social media affects businesses. I have written three books and three ebooks to help businesses come to grips with the scary world of social media. I have several of those books currently in their &#8216;second edition&#8217; construction. The wonderful thing&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-57","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media for business - Surprisingly Lee Hopkins<\/title>\n<meta name=\"description\" content=\"Lee Hopkins and some of his written works around using social media for better business communication results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/social-media-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media for business - 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