{"id":57,"date":"2021-02-20T00:28:45","date_gmt":"2021-02-19T13:58:45","guid":{"rendered":"https:\/\/leehopkins.com\/?page_id=57"},"modified":"2024-01-31T10:57:52","modified_gmt":"2024-01-31T00:27:52","slug":"social-media-for-business","status":"publish","type":"page","link":"https:\/\/leehopkins.com\/vi\/social-media-for-business\/","title":{"rendered":"Social media for business"},"content":{"rendered":"

Since 2005, I have been at the forefront of business communication in Australia and how social media affects businesses.<\/p>\n\n\n\n

I have written three books and three ebooks to help businesses come to grips with the scary world of social media. I have several of those books currently in their ‘second edition’ construction. <\/p>\n\n\n\n

The wonderful thing about social media is the strategy behind the effective use of social media has never changed. You need solid strategy if you are not going to waste your time and money spinning your wheels while you try out one platform after another. I can help you plan your strategy.<\/strong> <\/p>\n\n\n\n

\n

Social media<\/a><\/strong>: Or how we stopped worrying and learned to love communication<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n
\n
\"Social
Social Media: The new business communication landscape <\/figcaption><\/figure>\n\n\n\n

Social media: The new business communication landscape<\/a><\/strong> (extract) Kindle version<\/a> <\/strong>(extract) <\/p>\n<\/blockquote>\n\n\n\n

\n
\"Making
Making social media work for your business. Author: Lee Hopkins<\/figcaption><\/figure>\n\n\n\n

Making social media work<\/a><\/strong> for your business <\/p>\n\n\n\n

\n<\/blockquote>\n\n\n\n
\n
\"Measuring
Measuring the impact and ROI of social media<\/figcaption><\/figure>\n\n\n\n

Measuring the impact and ROI<\/a><\/strong> of social media <\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n
\"\"
Definitive guide to podcasting for organisations (second edition), written by Lee Hopkins<\/figcaption><\/figure>\n\n\n\n
\n

How to get started with podcasting<\/a><\/strong> in your organisation (second edition)
Figure 1: Podcasting for business<\/a><\/strong> template (pdf) <\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n
\n

Twitter<\/a> <\/strong>mastery for business <\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n
Email me<\/a><\/strong>
lee@leehopkins<\/td>		Call me<\/strong><\/a>
0410 642 052<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"Lee
Lee Hopkins<\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Since 2005, I have been at the forefront of business communication in Australia and how social media affects businesses. I have written three books and three ebooks to help businesses come to grips with the scary world of social media. I have several of those books currently in their ‘second edition’ construction. The wonderful thing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-57","page","type-page","status-publish","hentry"],"yoast_head":"\nSocial media for business - Surprisingly Lee Hopkins<\/title>\n<meta name=\"description\" content=\"Lee Hopkins and some of his written works around using social media for better business communication results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leehopkins.com\/vi\/social-media-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media for business - Surprisingly Lee Hopkins\" \/>\n<meta property=\"og:description\" content=\"Lee Hopkins and some of his written works around using social media for better business communication results\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leehopkins.com\/vi\/social-media-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Surprisingly Lee Hopkins\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BetterCommunicationResults\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T00:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red-1024x1024.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@leehopkins\" \/>\n<meta name=\"twitter:label1\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/\",\"name\":\"Social media for business - Surprisingly Lee Hopkins\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/NewBusiness_Red-1024x1024.png\",\"datePublished\":\"2021-02-19T13:58:45+00:00\",\"dateModified\":\"2024-01-31T00:27:52+00:00\",\"description\":\"Lee Hopkins and some of his written works around using social media for better business communication results\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/NewBusiness_Red-1024x1024.png\",\"contentUrl\":\"https:\\\/\\\/leehopkins.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/NewBusiness_Red-1024x1024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/social-media-for-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leehopkins.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social media for business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#website\",\"url\":\"https:\\\/\\\/leehopkins.com\\\/\",\"name\":\"Lee Hopkins - Communicate with passion!\",\"description\":\"Words, Wit, and Wonder\",\"publisher\":{\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leehopkins.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/leehopkins.com\\\/#\\\/schema\\\/person\\\/06c0ee4f0c5b25b04cdb57d0f328cd96\",\"name\":\"Lee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\",\"caption\":\"Lee\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g\"},\"sameAs\":[\"http:\\\/\\\/leehopkins.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/BetterCommunicationResults\",\"https:\\\/\\\/www.instagram.com\\\/bettercommunicationresults\\\/\",\"https:\\\/\\\/linkedin.com\\\/in\\\/leehopkins\",\"https:\\\/\\\/x.com\\\/x.com\\\/leehopkins\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCCh_F3NRqyN1JYfW0Fjo0JA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media for business - Surprisingly Lee Hopkins","description":"Lee Hopkins and some of his written works around using social media for better business communication results","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leehopkins.com\/vi\/social-media-for-business\/","og_locale":"vi_VN","og_type":"article","og_title":"Social media for business - Surprisingly Lee Hopkins","og_description":"Lee Hopkins and some of his written works around using social media for better business communication results","og_url":"https:\/\/leehopkins.com\/vi\/social-media-for-business\/","og_site_name":"Surprisingly Lee Hopkins","article_publisher":"https:\/\/www.facebook.com\/BetterCommunicationResults","article_modified_time":"2024-01-31T00:27:52+00:00","og_image":[{"url":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red-1024x1024.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@leehopkins","twitter_misc":{"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"1 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leehopkins.com\/social-media-for-business\/","url":"https:\/\/leehopkins.com\/social-media-for-business\/","name":"Social media for business - Surprisingly Lee Hopkins","isPartOf":{"@id":"https:\/\/leehopkins.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leehopkins.com\/social-media-for-business\/#primaryimage"},"image":{"@id":"https:\/\/leehopkins.com\/social-media-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red-1024x1024.png","datePublished":"2021-02-19T13:58:45+00:00","dateModified":"2024-01-31T00:27:52+00:00","description":"Lee Hopkins and some of his written works around using social media for better business communication results","breadcrumb":{"@id":"https:\/\/leehopkins.com\/social-media-for-business\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leehopkins.com\/social-media-for-business\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/leehopkins.com\/social-media-for-business\/#primaryimage","url":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red-1024x1024.png","contentUrl":"https:\/\/leehopkins.com\/wp-content\/uploads\/2024\/01\/NewBusiness_Red-1024x1024.png"},{"@type":"BreadcrumbList","@id":"https:\/\/leehopkins.com\/social-media-for-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leehopkins.com\/"},{"@type":"ListItem","position":2,"name":"Social media for business"}]},{"@type":"WebSite","@id":"https:\/\/leehopkins.com\/#website","url":"https:\/\/leehopkins.com\/","name":"Lee Hopkins - Communicate with passion!","description":"Words, Wit, and Wonder","publisher":{"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leehopkins.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":["Person","Organization"],"@id":"https:\/\/leehopkins.com\/#\/schema\/person\/06c0ee4f0c5b25b04cdb57d0f328cd96","name":"Lee","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g","caption":"Lee"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/46a5b7042fdba8e2b39697b8e8c6d0ab3361275fa22ff61bc83e5d79b4475217?s=96&r=g"},"sameAs":["http:\/\/leehopkins.com\/","https:\/\/www.facebook.com\/BetterCommunicationResults","https:\/\/www.instagram.com\/bettercommunicationresults\/","https:\/\/linkedin.com\/in\/leehopkins","https:\/\/x.com\/x.com\/leehopkins","https:\/\/www.youtube.com\/channel\/UCCh_F3NRqyN1JYfW0Fjo0JA"]}]}},"_links":{"self":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/pages\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/leehopkins.com\/vi\/wp-json\/wp\/v2\/media?parent=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}