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How important is site traffic analysis?
How important is site traffic analysis?
By Lee Hopkins
Site traffic analysis is something that every webmaster should know.
If you want to boost traffic to your website, you will have to know which strategies you're using that are effective. You created your website for a specific reason: to make sales or advertise your company's business. Without site traffic analysis, you'll have no idea whether site traffic is increasing your profit margin or not. Site traffic analysis can help you decide what tactics increase traffic -- as well as sales.
Now that you've decided that site traffic analysis is a good thing, you have to figure out just what you would like to know about your site's numbers. For one, you have to decide if you want just a free visitor counter -- or if you would like to get something more intensive. Both StatCounter.com and ShinyStat.com offer free invisible web trackers.
There is a caveat to the ShinyStat counter, though -- it is free only for non-profit use. They do have a 7.33 Euro/month counter, called the ShinyStat Pro, which will give 40 ranking reports per month. The Business version -- for 17.50 Euro/month -- will give you 90 ranking reports per month, search engine positioning, and other benefits.
Software offering detailed site traffic analysis reports can go a long way to help increase efficiency of your site. OneStat.com can give you a multitude of statistics on visitors, search engines, and online commerce -- while monitoring your website for downtime around the clock. If the software detects a problem with your site, it will notify you right away. This could put a huge dent in your downtime and help boost website traffic simply by keeping your site available twenty-four hours a day, seven days a week.
Google Analytics is a free site analysis tool that provides access to information about traffic that arrives at your site. Google also offers consulting services and support packages to optimize the software, but these options may not be necessary if you're comfortable with site traffic analysis. You'll easily see how effective your site traffic driving efforts have panned out.
Reports I have written:
- Create Advertising That Sells
An interactive advertising course featuring book, workbook, and video instruction. And since we can all learn from the masters, it also features several reproductions of hugely successful ad campaigns. Click here to learn more about Create Advertising That Sells.
- With Subconscious Internet Marketing you will learn how to bypass your prospects' unconscious minds and get them to buy anything you sell - be that a product, a service or an idea. An e-book that tells you 746 ways to get people to buy your products and services.
Click here to learn more about Subconscious Internet Marketing.
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson, you can click here to learn more about Guerrilla Marketing During Tough Times.
Measuring the impact and ROI of social media - for Ark Group
Making Social Media work for your business - for Ark Group
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing
Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing
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Related material :
A 12-step plan to take you from Twitter newbie to Twitter supremo and grow your business in the process.
Better Business Writing
You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Turn Guesstimates into Estimates & close more sales!
Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com
Social Media White Paper
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Find out more about it (opens new window)
Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can't imagine online life without it.
More about Vodburner...
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View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:
Writing for a web audience