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You need a comprehensive plan to increase website traffic

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You need a comprehensive plan to increase website traffic

By Lee Hopkins

To increase website traffic, you need more than a pretty site with flashy graphics and great content - you need a plan to target the right audience and make your internet presence known.

Hits aren't enough these days, and making sure you have quality traffic driving to your website is important. In addition to quality traffic arriving at your site, you want visitors to do more than take a quick look. They need to be interested enough to browse your site, stay a while, and come back again.

The way to increase website traffic that will work best for your site is to use a two-prong approach. First, you have to appeal to the search engines. If the search engines don't know about your site, the people who would want to visit your site won't know about it. In order to get the search engines' attention, you have to use keywords, and use them well. One way to do that is to place them in the title of your website, and in the titles of your pages or posts. Keyword usage is a great tool to improve your search engine rankings. Other things like updating your site often help as well.

Many people stop there. They think that if they can just put enough spider bait in their sites, they will increase website traffic to the point of making the site successful. Some even use less-than-ethical techniques like burying keywords outside the website and clustering keywords in the site, creating text that isn't pleasant to read and sometimes doesn't make a lot of sense. Search engine spiders are getting wise to that sort of thing and penalizing websites, but that type of tactic also tends to turn actual human beings away as well. What you need to do to get more quality traffic to your site is to make sure that once people come they will enjoy what they find.

That means you need to focus your content, make sure it is good content, and make sure the content is what it says it is. Nothing turns off a potential customer or reader like false advertising or the old bait-and-switch routine. Don't lure someone to your site with promises of tutorials only to show them a site that is 10-percent tutorials and 90-percent advertisement for your book. If the site is about your book, state up front that it's about your book. Nothing will increase website traffic like good content that is focused and delivers what is promised.

One of the other options to increase website traffic is to buy traffic to your site, which can be a good alternative for those who earn revenue from third-party advertisements and clicks. If you're looking for quality traffic that earns you revenue from return customers, though, bought traffic may not be the best solution for your internet needs.

 

Reports I have written:

 

Measuring the impact and ROI of social media
Measuring the impact and ROI of social media - for Ark Group
Making social media work for your business
Making Social Media work for your business - for Ark Group
Social Media: the new business communication landscape
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation
How to get started with podcasting in your organisation - for Melcrum Publishing
How to use social media to solve critical internal communication issues
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing

How to use social media to engage employees
Contributing author to How to use social media to engage employees - for Melcrum Publishing

Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing

 

 

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Why does employee communication matter?

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