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Free website traffic is your best option

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Free website traffic is your best option

By Lee Hopkins

With all the ways available to you of getting more website traffic, the best kind is free website traffic.

There is no reason for you to let a company strong-arm you into buying their 'traffic promotion services' and turn free website traffic into a costly venture. Their services are great if you would truly be better off with their services. But more often than not, you don't need an SEO expert to get anywhere online. That's the beauty of the Internet — anyone can use it. Anyone can generate their own free website traffic.

The people who generally opt out of using free website traffic are people who want many clicks on third-party ads. If that is your situation, and you are making most of your money from those clicks, it is a viable option. You have to weigh what you make with those clicks, versus what you are paying to get them. You also have to ask yourself if this is the kind of traffic promotion you want to do. Paying for traffic won't necessarily garner fans for your site.

A blog will attract more free website traffic by acting as a net to catch visitors and interest them in the rest of your site. A daily posting on your blog can keep people coming back for more again and again. The blog works like a small advertisement to entice people, offering your visitors a small taste of what the rest of the site holds. It piques the viewer's interest and makes them want to explore further.

Another way to get free website traffic is to use search engine optimization. In order to do this, you'll need some idea of how search engines work. You don't have to be an expert — or hire one, either — if you don't mind experimenting a little. Don't let professional traffic promotion sites tell you otherwise. Don't think of the internet is an ocean swimming with 'search engine optimizing sharks' looking to gobble up all your hopes of more website traffic. Rather, it is a multi-layered ecosystem where different people, at different skill levels, can all thrive if they just learn how to get around. Of course, the option to hire someone (like me, for example) is always open to you.

A good website — solid in design and traffic promotion — is the key to generating more free website traffic. You want your site to be as user-friendly as possible, so each visitor has an enjoyable experience. The site has to offer quality content to provide the visitor with everything the site claims it will. If your site is below standard on content, you may get hits — but your success will be short-lived, as readers turn away and look elsewhere for what they want. There is no substitute for a high-quality product.

 

Reports I have written:

 

Measuring the impact and ROI of social media
Measuring the impact and ROI of social media - for Ark Group
Making social media work for your business
Making Social Media work for your business - for Ark Group
Social Media: the new business communication landscape
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation
How to get started with podcasting in your organisation - for Melcrum Publishing
How to use social media to solve critical internal communication issues
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing

How to use social media to engage employees
Contributing author to How to use social media to engage employees - for Melcrum Publishing

Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing

 

 

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"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"


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“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "


“Lee was a great facilitator and his energy and passion for social media was evident."

“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”


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Why does employee communication matter?

Why does employee communication matter?

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