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Free website traffic is your best option
Free website traffic is your best option
By Lee Hopkins
With all the ways available to you of getting more website traffic, the best kind is free website traffic.
There is no reason for you to let a company strong-arm you into buying their 'traffic promotion services' and turn free website traffic into a costly venture. Their services are great if you would truly be better off with their services. But more often than not, you don't need an SEO expert to get anywhere online. That's the beauty of the Internet — anyone can use it. Anyone can generate their own free website traffic.
The people who generally opt out of using free website traffic are people who want many clicks on third-party ads. If that is your situation, and you are making most of your money from those clicks, it is a viable option. You have to weigh what you make with those clicks, versus what you are paying to get them. You also have to ask yourself if this is the kind of traffic promotion you want to do. Paying for traffic won't necessarily garner fans for your site.
A blog will attract more free website traffic by acting as a net to catch visitors and interest them in the rest of your site. A daily posting on your blog can keep people coming back for more again and again. The blog works like a small advertisement to entice people, offering your visitors a small taste of what the rest of the site holds. It piques the viewer's interest and makes them want to explore further.
Another way to get free website traffic is to use search engine optimization. In order to do this, you'll need some idea of how search engines work. You don't have to be an expert — or hire one, either — if you don't mind experimenting a little. Don't let professional traffic promotion sites tell you otherwise. Don't think of the internet is an ocean swimming with 'search engine optimizing sharks' looking to gobble up all your hopes of more website traffic. Rather, it is a multi-layered ecosystem where different people, at different skill levels, can all thrive if they just learn how to get around. Of course, the option to hire someone (like me, for example) is always open to you.
A good website — solid in design and traffic promotion — is the key to generating more free website traffic. You want your site to be as user-friendly as possible, so each visitor has an enjoyable experience. The site has to offer quality content to provide the visitor with everything the site claims it will. If your site is below standard on content, you may get hits — but your success will be short-lived, as readers turn away and look elsewhere for what they want. There is no substitute for a high-quality product.
Reports I have written:
- Create Advertising That Sells
An interactive advertising course featuring book, workbook, and video instruction. And since we can all learn from the masters, it also features several reproductions of hugely successful ad campaigns. Click here to learn more about Create Advertising That Sells.
- With Subconscious Internet Marketing you will learn how to bypass your prospects' unconscious minds and get them to buy anything you sell - be that a product, a service or an idea. An e-book that tells you 746 ways to get people to buy your products and services.
Click here to learn more about Subconscious Internet Marketing.
Guerrilla Marketing During Tough Times is the only course that will show you exactly how to survive during bad economic times. Written by the acclaimed marketer Jay Conrad Levinson, you can click here to learn more about Guerrilla Marketing During Tough Times.
Measuring the impact and ROI of social media - for Ark Group
Making Social Media work for your business - for Ark Group
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing
Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing
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You’ve probably always wanted to improve your writing skills in your workplace, but perhaps there wasn't a training course around to help you.
Well, now there is.
Turn Guesstimates into Estimates & close more sales!
Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com
Social Media White Paper
Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.
Find out more about it (opens new window)
Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can't imagine online life without it.
More about Vodburner...
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View many of the presentations I have given over at Slideshare
Why does employee communication matter?
Download a presentation I gave to a group of PR students on slideshare
For your consideration:
Writing for a web audience