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These are websites and software that have really helped me get my business growing.

Getting started online, many years ago, there were very few resources available on how to design and build websites that were actually of benefit, not a cost cow, to my business. The sites and software below represent the fruits of my research in over a decade of internet business activity.

You could do no better than to check them out yourself...



SiteBuildIT! - the definitive one-stop shop for businesses looking to capitalise on an internet presence

Ted Nicholas - the direct marketing billionaire whose ideas on communication and message acceptance have influenced just about every successful entrepreneur in the last 20 years — whether they realise it or not! I cannot over-estimate how important his books and tapes are.

Marlon SandersMarlon Sanders - one of the best marketers I've ever had the good fortune to study. He has both off- and online marketing experience spanning back well over a decade and has a distinctly "tell it like it is" approach to imparting knowledge. His " The Amazing Formula That Sells Products Like Crazy !" eBook is fabulous! And his tongue-in-cheek Unified Field Theory of Marketing is brilliant - I constantly refer to it.

Currently Marlon is offering 11 drop dead mind boggling bribes just for taking "The Amazing Formula That Sells Products Like Crazy!" for a test drive. And his Push Button Letters are really powerful and so simple to pop out!

His style is not for everyone, true, but if you are ready for someone who has 'been there, done that' and has a mission to show you how to 'do it' too, then Marlon's your man!

InfoGuru - Robert Middleton's fabulous site full of marketing resources for professionals, such as accountants, psychologists, marketers and other business consultants

International copywriter Shel Horowitz's Frugal Marketing site offers hundreds of informative articles for marketers and entrepreneurs, all at no charge.

High - Jill Whalen's excellent site built around Search Engine Optimization. Her report, 'The Nitty-Gritty of Writing for the Search Engines' is brilliant and a must-buy for any serious online business!

Joe Vitale - a master copywriter and a bit of a guru for me. His ebook Hypnotic Selling Stories is an marketing classic!

Heidi MillerHeidi Miller runs a great podcast ("Diary of a Shameless Self Promoter") and blog, looking at marketing issues from a trade show industry veteran's perspective. Full of useful insights and tips, I thoroughly recommend her website and podcast.

Internet Marketing Centre - The late Cory Rudl's great site - full of internet marketing ideas, software and courses. He makes over $6M US a year from his purely online marketing activities, and with only a handful of staff, so I kind of think he has a bit of a clue about what he's doing...

Anne AlexanderAnne Alexander at agrees with me that the golden key to your success is your ability to communicate with the full spectrum of personalities. Anne helps you discover time management skills to get control fast! She offers powerful time-management skills and tips, as well as links to top time-management resources. She is also launching a great new site dedicated to solo women entrepreneurs - good on ya, Anne!

Six Sigma Online: Six Sigma is a highly disciplined approach that enables businesses to focus on creating and delivering nearly-perfect products and services.  The underlying idea being that if you can measure how many "defects" you have in a process, you can systematically figure out a way to eliminate them and get as close to "zero defects" as possible.  This concept is the motivating factor why employers today are increasingly searching for candidates with this type of certification. This is a great site where you can train, online, to achieve various recognised SixSigma qualifications.

Jan at The Presentation Advisor - Step-by-step how-to information for facilitators, trainers, public speakers and presenters. Discover how to create and present great workshops, seminars and presentations with confidence. Excellent content on her site, well worth a lengthy look. - Ideas, tips and really competitive best-of-the-best recommendations to help entrepreneurs and small businesses succeed.

Seminar Direct markets the promotional seminars of financial advisors, financial planners and insurance professionals. Our direct mail marketing systems will fill the room for your next seminar. Seminar Direct's system takes you where you want to go RIGHT NOW!

Make Your Site Sell! - with new updates for 2004, this eBook package is fabulous (and you can download a free, trial version here). Team it with its sister eBook, Make Your Knowledge Sell

Niche Marketing Research Center
Provides tools and information for successfully running a small business on the Internet. Features NicheFinder marketing research software, and a free Beginner's Guide to Niche Marketing e-book by Helen Salamakha and Val Danilchuk.

GI Business Data Solutions - Need a reliable database tailored to your specific needs? Our professionally designed Access database solutions are robust, affordable and very user-friendly. Free business software. Free Quotes!



Make Your Site Sell! - with new updates for 2004, this eBook package is fabulous (and you can download a free, trial version here).. Team it with its sister eBook, Make Your Knowledge Sell

CloudMark - my favourite spam filter that slips quite nicely into Outlook and saves me hours a day!

WorldMerge - personalised mailing list software to keep in touch with prospects and clients

GoBookings - Click here to start your own online Booking System

Zone Alarm Pro - firewall protection for your pc - if the hackers can't see you, they can't hack into your computer

Vet anti-virus software - You cannot afford to be without virus protection. Ever!    I thoroughly recommend you update your virus data files on a daily basis.

Adobe Acrobat - the market leader in content-protection software. Your reports can contain spreadsheets, text files, images, sound files and even movies - all protected by Adobe's software



Reports I have written:

Measuring the impact and ROI of social media
Measuring the impact and ROI of social media - for Ark Group
Making social media work for your business
Making Social Media work for your business - for Ark Group
Social Media: the new business communication landscape
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation
How to get started with podcasting in your organisation - for Melcrum Publishing
How to use social media to solve critical internal communication issues
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing

How to use social media to engage employees
Contributing author to How to use social media to engage employees - for Melcrum Publishing

Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing



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"Lee Hopkins the author of over 130 articles on business communication, and is recognised world-wide as one of Australia's leading experts in online business communication, including Social Media or Web2.0 as it's also known.

To connect with him, please email him at Lee at

Visit his site at to find many more articles on business communication. He also blogs at Whilst there, why not pick up a complimentary copy of his 'Master the Art and Science of Twitter for Business', which explains all about this latest seismic change to the business communication landscape!" Platinum AuthorCreative Commons Licence
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Vodburner rocks!
Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can't imagine online life without it.
More about Vodburner...

What you say about Lee Hopkins:

"One of the best days I've spent with a man! "

"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"

"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "

"Lindy and Lee, you were both brilliant and I'm very thankful and pleased for your efforts, it was excellent. Thank you. "

"One of Australia's leading public relations practitioners in the so-called new media"

"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"

"Oz's best social network strategist"

"As for Local Royalty, you really are a Superstar among the bloggers and blogosphere!"

"Lee Hopkins, one of Australia's most respected social media experts"

"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."

"His enthusiasm is infectious - exciting stuff!"

"Excellent. A really fascinating insight from an engaging speaker."

"A very difficult topic but it was explained in a fantastically simple way."

"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."

"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."

"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."

"Great to talk to someone who is expert in their field and passionate."

"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"

"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"

“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "

“Lee was a great facilitator and his energy and passion for social media was evident."

“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”

“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."

"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"

Would you like me to run a workshop in-house for YOUR company?

Contact me to discuss how we can bring your company into this new and exciting communication universe.

View many of the presentations I have given over at Slideshare

View leehopkins's profile on slideshare

Why does employee communication matter?

Why does employee communication matter?

Download a presentation I gave to a group of PR students on slideshare

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"I communicate therefore I am"
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Writing for a web audience

Netwriting Masters CourseWant to write more powerfully for a web audience?...
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"The definitive guide to writing for the web"
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