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Better Business Communication Results

The subtle psychological power of suggestion

Introduction

The subtle psychological power of suggestion

As professional communicators it is important for us to understand and appreciate all the tools we have at our disposal.

One of the most powerful tools is Suggestion, and in this site I want to delve further into the psychological power of suggestion and consider the implications for us as professional communicators and information marketers.

Sure, we can suggest that people purchase our products or take on our ideas in a direct way: “We suggest you buy Blank’s Beans because you’ll like them” but in all honesty how effective is that going to be? Subtlety is a major factor in modern communication, especially advertising, and being hit over the head with a blatant message doesn’t work anymore; too many people have been bludgeoned to death by over-zealous communicators.

So it is important that we understand and appreciate the power of the psychological art of subtle suggestion. This is the idea behind this website. I trust that you’ll find something of value in it.


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