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The subtle psychological art of suggestionThe Subtle Psychological Power of Suggestion The three E's for business profitThe Three E's for Business Profit
   
Brand identity - why managing it is so important to your successBrand Identity: why managing it is so important to your success Internet BusinessInternet Business: 20 Secrets you NEED to know about you, your business and the internet.
   
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All you need to know about communication effectively online is here.

You are about to download Adobe Acrobat pdf files, which you need to save to your desktop.

After you have downloaded, all you need to do is double-click on the downloaded file.

NOTE: You need Adobe Acrobat Reader 3.0 (or greater) to read these files. It's FREE and it's awesome. If you do not have Acrobat Reader, first download the course, then download Adobe Acrobat by clicking here.

 

Netwriting Masters CourseWant to Sell More on the Net?...
Change the Process to Change the Results!


Want to sell more on the Net? Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"... the sale. Great Netwriting is actually far, far more than writing great sales copy.

Before you write to sell, take an order, clear a credit card and ship a product...

You need traffic. PREsold traffic.

And sales copy does not do that.

That is why effective Netwriting is really a two-step process... PREsell, then SELL. And that requires two different kinds of writing...

1) Write to PREsell.

2) Then, and only then, write to SELL.

Now for the good news... you can do this. How? Take The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).

And now for the best news of all ... The Netwriting Masters Course is free.

Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don't need an English degree or literary genius to do it.

You just need to follow the right process, the correct steps. And that requires you to make the critical offline-to-online business mindshift from "location, location, location" to...

"Information, information, information!"

Surfers on the Net are not looking for you or your business. People search for information, for solutions. So give them what they want. Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like. Create content that OVERdelivers what your visitors seek!

Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell.

Let's boil it down to four simple steps...

1) Create the information that your prospective customers want.

2) Attract targeted traffic -- win the Search Engine wars!

3) PREsell your visitors -- build confidence (people buy from those they trust).

4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).

As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!

To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).

But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."

The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct... and it's free.

Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.

Right thinking... right process... profitable results! You can do the same.

Click here to download. The downloaded file is automatically labeled "netwritingmasters.pdf". After you have downloaded, all you need to do is double-click on the downloaded file.

 


 

MYPS!, The Masters Course

Pricing is the single most important marketing decision that any business owner ever makes. On the Internet, time waits for no business, small or large. Customers have access to tons of information through the Web. Competitors are a mere mouse click away.

Everyone has to get the price right... the first time. In the digital market scene, there are very few second chances. "Make Your Price Sell!, The Masters Course" turns you into a pricing expert.

This course provides you with the information and strategies you need to determine the "Perfect Price." The course covers background pricing theory, key business models, target market profiling, the importance of the perceived value of a product or service, and much more.

But there's the big picture for you to consider as well. The perfect price is only important when you are actually at the point of selling. And MONETIZATION is merely the fourth of a four-step process... CONTENT - TRAFFIC - PRESELL - MONETIZE. Let's boil it down to the ultimate online success equation...

Right Process + Great Product + Perfect Price = Customer Satisfaction and Success

This new, streamlined Masters course in pricing also emphasizes the use of the most time-and-cost-effective way to execute the Right Process...

CONTENT - TRAFFIC - PRESELLING - MONETIZATION.

After all, there's no point in worrying about SELLING (a MONETIZATION model), let alone pricing, if you don't get the first three steps, CONTENT - TRAFFIC - PRESELLING firing on all cylinders first.

Click here to download. The downloaded file is automatically labeled "myps-masters.pdf". After you have downloaded, all you need to do is double-click on the downloaded file.

 


 

Service Sellers Masters CourseSelling a service on the Net is a fantastic way to leverage income-building potential -- at a minimum cost.

The Service Sellers Masters Course is designed and written for all service sellers... whether they are new to the Net, experienced or in the early stages of business development.

"Students" of this course will build a Theme-Based Content Site -- a site that attracts targeted traffic and develops an "OPEN-TO-HIRE" attitude in potential clients. From there, it's an easy and profitable pathway from a first follow-up telephone call or e-mail to a first contract!

The Service Sellers Masters Course clearly shows how to create an effective Theme-Based Content Site that will generate income. Nothing has been held back. Everything anyone needs to know to succeed is included in the course.

Click here to download. The downloaded file is automatically labelled "servicesellersmasterscourse.pdf". After you have downloaded, all you need to do is double-click on the downloaded file.

 

 



Webmaster Business Course

The "Business Side" of Webmastering...
Success Requires More Than Creativity


Thinking about hanging out your shingle as an independent Webmaster? The timing is right. More and more small business owners are looking for help as they make the move to online promotion. Most do not have the time or skills to build their own site. As a result, they are actively seeking affordable Webmasters.

So capitalize on this growing demand by setting up your own home-based business. Do the kind of work you love and reap all the financial benefits -- i.e., the profit!

Starting any type of business, online or off, requires solid preparation. Without it, the foundation is weak. And it leaves you, as the owner/operator, susceptible to costly mistakes and worse yet, irreversible decisions that could stunt growth.

The Webmaster BUSINESS Masters Course will start and keep you on the right business track. Mark Frank, the author of the Masters Course, and owner of a home-based Web site design business, gives you an insider's perspective on what to do... and more importantly, what not to do on the "business side" of your new company. (After all, you already have the "creative" side under control, or else you wouldn't be promoting your services!)

Click here to download. The downloaded file is automatically labelled "webmasterbusiness.pdf". After you have downloaded, all you need to do is double-click on the downloaded file.

 

 

Reports I have written:

Measuring the impact and ROI of social media
Measuring the impact and ROI of social media - for Ark Group
Making social media work for your business
Making Social Media work for your business - for Ark Group
Social Media: the new business communication landscape
Social Media: The New Business Communication Landscape - for Ark Group
How to get started with podcasting in your organisation
How to get started with podcasting in your organisation - for Melcrum Publishing
How to use social media to solve critical internal communication issues
Contributing author to How to use social media to solve critical internal communication issues - for Melcrum Publishing

How to use social media to engage employees
Contributing author to How to use social media to engage employees - for Melcrum Publishing

Contributing author to How to communicate with hard-to-reach employees - for Melcrum Publishing

 

 

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Twitter Mastery for Business - subscribe and it's yours for free!Subscribe now! and receive a free version of my $79 report, Master the Art and Science of Twitter for Business.

It's the first in a series of reports I'm writing on how to master the various key elements of social media.

Each report is an-depth, step-by-step process that explains in clear, plain English how to master a particular social media tool and help your business communicate better for better business results.

Each report is easy to read, easy to implement and easy on the pocket -- just $79 per copy.

But as a new subscriber to my blog and newsletter, I'm giving you a copy of the free version of Master the Art and Science of Twitter for Business report as a way of saying "thank you" for joining my community.

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"Lee Hopkins the author of over 130 articles on business communication, and is recognised world-wide as one of Australia's leading experts in online business communication, including Social Media or Web2.0 as it's also known.

To connect with him, please email him at Lee at LeeHopkins.com

Visit his site at www.LeeHopkins.com to find many more articles on business communication. He also blogs at www.LeeHopkins.net. Whilst there, why not pick up a complimentary copy of his 'Master the Art and Science of Twitter for Business', which explains all about this latest seismic change to the business communication landscape!"

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Turn Guesstimates into Estimates & close more sales!

Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com

Social Media White Paper
(3rd Edition)

Social Media book for free

Trevor Cook and I wrote a booklet to help our clients and friends come to grips with this new online phenomenon called 'Social Media' or 'Web2.0'. Now in its third edition, it is still being widely cited and is receiving lots of favourable comments.

Download your free copy now (pdf)

Find out more about it (opens new window)

Vodburner rocks!
Vodburner is my tool of choice for recording skype video calls, either for later podcasting or simply for my own record. Now that video is becoming more and more important, I can't imagine online life without it.
More about Vodburner...

What you say about Lee Hopkins:
 

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"As a speaker, Lee and his alter ego in the guise of avatar 'Lee Laperriere' played a key role in making our virtual event in Second Life a success. Lee was well-researched, engaging and enthusiastic about the possibilities that virtual collaboration brings and his presentation showed that he had really thought about the needs of our audience"


"Wow - what a presentation, it went so well, thank you very much! Fantastic job! "


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"One of Australia's leading public relations practitioners in the so-called new media"


"While I only had the pleasure of actually meeting Lee face-to-face several months ago, I have been aware of him in conference programs and through feedback from one of my team members for a while. Lee has an amazing and unique skill for managing the new media to support business outcomes"


"Oz's best social network strategist"


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"Lee Hopkins, one of Australia's most respected social media experts"


"Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible."


"His enthusiasm is infectious - exciting stuff!"


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"A very difficult topic but it was explained in a fantastically simple way."


"The Walkleys relies on the good will of Australia’s talented communicators to make events like these happen and I can’t thank you enough for taking time out from your heavy schedule to make the convention such a memorable event."


"The workshop was very useful in that it enabled us to directly relate what we learnt in the seminar to our business. Lee was very easy to relate to and he presented all the information in a way that was simple to understand."


"Informative and engaging - gave good overview of new on-line technologies and how they can be applied to businesses. Particularly valued the opportunity to have a separate session to look at the specific needs and potential uses for my own business."


"Great to talk to someone who is expert in their field and passionate."


"The ability to interact one on one with Lee, as well as seeing new technologies and how they can be easily implemented into current business processes [was great]"


"Great. Lee was very engaging and presented info in easy to understand language and examples. Use of music, video, PowerPoint etc keep contents fun and educational. Great stuff!"


“Great! Even I could understand and appreciate the content. Excellent examples, wonderful presentation. I’m going back to share with my team. Thank you. "


“Lee was a great facilitator and his energy and passion for social media was evident."

“Excellent, enthusiastic presenter who is right into what he is talking about. Walking the talk. Just the right amount of info about the different topics. Not too geeky. Strong emphasis on how the tools can assist effective business communication. Relaxed friendly atmosphere. The workshop opened lots of doors, stimulating. I’m strongly encouraged to try things out. Many thanks.”


“Lee was great – knowledgeable, enthusiastic, generous in sharing his expertise. I liked the demonstrations."


"Great Workshop... helped me crystalise my thoughts on social media and now I feel ready to develop the strategy and make use of this great new medium"


Would you like me to run a workshop in-house for YOUR company?

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Why does employee communication matter?

Why does employee communication matter?

Download a presentation I gave to a group of PR students on slideshare

For your consideration:

 

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Free Website design report

 

 

 



"I communicate therefore I am"
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Writing for a web audience

Netwriting Masters CourseWant to write more powerfully for a web audience?...
Right-click on this image and download the pdf file to your computer's hard drive.
"The definitive guide to writing for the web"
says Lee